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Implementing an organized framework for smooth workflow is crucial for businesses to keep up the momentum. This theory fits well when it comes to maintaining digital assets as well. With an increasing amount of digital files being stored in the systems on a daily basis, it is important that businesses have a decent storage structure in place in order to access their assets effortlessly. In this regard, imagine a solution that not only offers a competent storage solution but also compelling features to effectively carry out digital asset management (DAM). This is what Collaboro, an Australian company, offers its clients; it combines people, a cloudbased DAM platform, and processes to provide all-around digital asset management solution.
Headquartered in Sydney, Australia, Collaboro was founded in 2013 to help businesses efficiently store, share, and repurpose their digital assets on a single platform. This offers marketers complete control over their content which in turn helps in data compliance and enhanced productivity. Some of the features of Collaboro include reducing hosting costs and risks by ensuring secured environments both online and offline, massive storage scope for image and video assets, and also tackling issues related to asset lifestyle and regulatory data retention.
The company prides in their diverse group of clientele from various sectors including creative agencies, media, and publishers, retail and e-commerce brands, sports, and government bodies. These clients have been provided with a centralized creative ecosystem where every partner can access their assets without the risk of security or compliance. This is where the people aspect proposed by the company comes in. Secondly, the company provides a completely customized platform where every single asset can be stored, found, used, and shared in one place. The process aspect comes in where the clients are provided with a well-documented Wikipedia customized according to the client’s business nature that explains asset tagging, ingestion, and placing. This company solution also helps businesses to convert, transcode, view, and verify their assets and store them in both physical and cloud-based storage systems and ensures safety and cost-efficiency.
Among the list of Collaboro’s many notable clients, comes the fast-food chain McDonald’s Australia. It is obvious this worldfamous company handles a vast array of assets for their marketing purposes. The demand put forward by the company was to acquire a platform where their various creative agency partners can access their assets across borders to improve their marketing process and strategies. Collaboro was able to help the company to implement a DAM solution granting asset visibility to multiple partners and creative professionals and with a scalable and reliable storage library to thereby expand their marketing capabilities.
Collaboro was founded in 2013 to help businesses efficiently store, share, and repurpose their digital assets on a single platform
Collaboro pledges to continue serving their clients with their much more improved services and solutions, where constant efforts are put into making the DAM solution one of the best among its peers. Going forward, the company plans to expand its capabilities by pushing their limits and anticipating reaching new clients and developing new relationships.