Crayon: Cloud Enablement Success

Digital operations are more critical than ever, requiring companies to look for technologies that can help reach new customer segments and improve internal operations. Further, as cloud computing has become the foundation of businesses intending to go digital— especially with the pandemic—enterprise software spend has increased. And with that comes the opportunity to invest in IT services and innovation. As a result, current market trends include multiplevendor cloud adoption, more attention given to software and asset optimization, and of course, security. However, the pace at which this has happened hasn’t allowed many organisations to define a clear strategy and optimise their tools. In fact, Gartner says in their cloud computing report that most solutions in the market are still misunderstood and underutilised.

That’s where Crayon can help.

Operating as a comprehensive IT solutions services company, Crayon has been committed to helping clients with all aspects of the cloud since 2002. Whether it’s a journey to the cloud, cloud economics, software asset management, or leveraging the innovation of the cloud to drive business value, the company has certified experts with deep experience. Managing cloud spend and licenses has been one of Crayon’s prevalent services since its foundation. No wonder that the company has been placed as leaders twice in the Gartner Magic Quadrant for SAM Managed Services.

“Our services are focused on being the trusted advisor of our customers throughout their entire cloud journey,” mentions Rhonda Robati, SVP Asia Pacific at Crayon.

Crayon takes a client-centric approach by helping clients adopt a cloud-first strategy from migration to governance and optimisation, providing a clear roadmap for their digital transformation that is truly tailored to their needs. “We have been working hard to generate value that allows our customers to reinvest in innovation to accelerate through Data and AI,” adds Rhonda. Moreover, the Crayon DNA has effectively translated into IPs that fully support its customers and are gamechangers when making decisions. All of the company’s IPs are aimed at helping its customers get the most out of their IT spend.

"Managing cloud spend has been one of Crayon's prevalent services since its foundation, and even now, fast forward 20 years later, it's 79% of the challenges customers face. CloudiQ supports further our customers and partners on this journey being a comprehensive one-stop-shop and selfservice portal that enables fully procure, provision, and manage customers' cloud subscriptions," said Rhonda.

Through its services and platforms, Crayon has maintained a 95 percent customer retention rate. In an instance, Crayon teamed up with the leading health & security services company, International SOS, to optimize their IT consumption and generate sixfigure cost savings. "Our expertise is understanding customers' needs and providing the roadmap and delivery to a secure an optimised workplace with a cloud-first strategy. That, and ensuring that we always sit alongside them to figure out exactly what they are purchasing, what they are paying for, and how they are using it," adds Rhonda. "Yet, what truly makes our business unique is the people behind it. We believe we are building a competitive edge beyond our technical capabilities by investing heavily in our employees and building a diverse and inclusive workforce with a broader spectrum of the challenges our customers might face."

As a result, two of Crayon's female leadership members were finalists for the Channel Asia Women ICT Awards in Indonesia and Singapore, and Crayon sits today as a finalist for the Channel Asia Innovation awards in the Enterprise, Cloud, and Leadership categories.