APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Google
    • Digital Elder
    Previous
    Next

    Digital Elder: Changing the Face of Digital Marketing

    Justin Hickey,Founder & CEO, digital elderJustin Hickey, Founder & CEO
    Google solutions reverberates the ambitions and dreams of many a start-up company and entrepreneur who wishes to reach the pinnacle of success, and Digital Elder is one such company. Established in 2012 and head quartered in Melbourne, Australia, its founder and CEO Justin Hickey said that he recognized the gap in the market for a Digital solution which can be used by both direct and indirect agency clients, and this set the wheels rolling for him and company to go ahead with their plans.

    “A need for an ad words solution in particular, which set up, managed and delivered transparent results, including on and offline (calls) leads to an easy to understand platform which enabled businesses to make better decisions about their online and offline marketing,” says Justin.

    It is interesting to note that organizations aren’t provided with a rose-tinted pathway towards securing digital products and solutions for their ad requirements and with time addressing this concern had developed into a challenge for Digital Elder and many of its competitors.

    After overcoming these odds the company now boasts of more than 50 agencies using their products and suites, sticking to a strategy where online and offline leads reign supreme, unlike its peers who rely on traffic and impressions.
    And the distinctiveness doesn’t end there as Digital Elder strives to stoke a direct customer relationship, a solution for affiliates, resellers and a reporting portal with transparent campaign data which collectively can be both white labeled for agency users and direct customers. Justin Hickey speaking about the entourage of services DE offers said, “Our white labeled tracking platform reports portal tracks and measures campaign results across the board. Whether it is display, remarketing, social or ad words, we customize data based on maximizing return on investment, including full campaign call tracking and call recording to assist with establishing ROI and keyword intelligence to ensure we are maximizing budget to buying terms for ad words campaigns.”

    The company helps clients through their astute knowledge and deep under standing of Google analytics directing the traffic toward their sites plus applying an innovative approach towards re-targeting and re-marketing the clients’ products with strategic development, message construction and creative execution. Other than that DE aids in website development with creating & engaging e-commerce designs and SEO website auditing and planning. In addition the core strength of Digital Elder which is the digital solutions they provide ensures the quality of service is never compromised for, be it Ad words, Google Display and Remarketing or Website creation and SEO.

    Digital Elder strives to stoke a direct customer relationship, a solution for affiliates, resellers and a reporting portal with transparent campaign data


    With a presence in more than half of Australia’s major states, Digital Elder looks forward to expand its services to the rest of them (NSW, SA & Tasmania) and also London while centralizing operations in Victoria to ensure high standards of campaign management. Additionally, they have tied up with a South African firm to open a joint venture in Cape Town, similarly in London, Florida and beyond. The idea is to set up a global platform to roll out their products and services from multiple locations in the world.
    Previous
    Next
    Share this Article:
    Tweet

    digital elder Info

    Company
    digital elder

    Headquarters
    .

    Management
    Justin Hickey, Founder & CEO

    Description
    Specializes in Marketing and Advertising, Search Engine Optimisation, Google AdWords, Business Consultancy, Digital Strategy, Website Building

    2016

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Cloud Computing: Pharma Takes the Plunge

    Andy Newsom, SVP & CIO, CSL Behring

    WiFi 6, 5G and the Internet of Things (IoT)

    Mark Badal, CIO, IT&E

    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Enhancing Customers

    Marc A. Hamer, VP & CIO, Babcock & Wilcox Enterprises, Inc.

    Cloud or On-Premise? When Would The Question End?

    Kevin Soh, CIO and Director, e-Strategies, BH Global Corporation

    Responsible AI: The Human-Machine Symbiosis

    Sal Cucchiara, CIO & Head Of Wealth Management Technology, Morgan Stanley

    Asian Development Bank: Using Emerging Digital Technologies for the Common Good

    Shirin Hamid, CIO, & CTO, Asian Development Bank

    Diversity and Inclusion can Drive Better Solutions for Clients and Employee Engagement

    Linda K. Lannen, CIO & Sr. VP, Kleinfelder

    Cyber Security - Integrated enterprise approach required to address the multifaceted challenges

    Sumit Puri, CIO, Max Healthcare

    The Great Tech Arms Race: How Changing Consumer Behaviour and Expectation is Driving Ecommerce Transformation

    Brett Raven, CIO, Big Red Group

    Relying On Technologies To Transform Data Into Information

    Mark Ohlund, CIO & Sr. V.P., Armada Supply Chain Solution

    3D Printing Requires Wildly Different Thinking

    James MacLennan, SVP & CIO, IDEX Corporation

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/digital-elder