Yasuhiro Fukunaga, Representative Director, Representative DirectorDouble Standard addresses this challenge by helping businesses manage fragmented, inconsistent, and incomplete data through its proprietary data-cleansing technology platform.
Headquartered in Tokyo, Japan, the company works with customers across industries to improve the quality and usability of their information assets.
Solving the Hidden Problems behind Data Quality
For many companies, data issues are not limited to missing information or simple errors. Valuable data often exists across different departments, each maintaining and updating records for its own operational needs. Over time, this can create disconnected information silos, making it difficult to establish a complete and reliable view of business data.
Double Standard works with customers to identify these underlying issues before determining the right approach. The company addresses challenges such as consolidating scattered departmental information, matching datasets that lack common identifiers, and enriching existing data with additional sources to improve its usefulness.
At the center of its approach is a proprietary data generation platform that manages the entire process, from data collection and extraction to cleansing, mapping, and classification. By combining algorithms, master data processing, artificial intelligence, and other technologies, the platform converts raw information into structured data that can be applied to everyday business operations and decision-making.
Going Beyond Traditional Data Cleansing
While many data service providers focus on specific industries or individual use cases, Double Standard has developed a platform designed to adapt across different business environments. The company’s technology is not limited to cleaning existing records; it also supports data generation, integration, and other processes where reliable information is essential.
This broader approach allows customers to address multiple data-related needs through a unified technology foundation. The platform also supports services beyond data cleansing, including eKYC and AI-OCR solutions, enabling organizations to improve processes that depend on accurate information handling.
“Data quality is not only about correcting errors. It is about creating information that businesses can confidently use to improve their operations and discover new possibilities,” says Yasuhiro Fukunaga, Representative Director.
Creating Measurable Operational Improvements
The impact of Double Standard’s technology can be seen in practical business situations where manual data preparation creates delays and inefficiencies. In one customer engagement, a company needed to monitor competitor information published online and compare it with its internal data. Previously, collecting, matching, and removing duplicate information required significant manual effort, and valuable insights could become outdated before analysis was completed.
Double Standard automated the collection process and connected external information with the customer’s existing datasets. This reduced preparation efforts and allowed the customer to work with more timely information.
Data quality is not only about correcting errors. It is about creating information that businesses can confidently use to improve their operations and discover new possibilities.
The company has also supported identity verification processes by automatically extracting information from identity documents, comparing it with submitted application details, and identifying only those cases requiring manual review. This reduces operational workloads while improving efficiency.
Building Long-Term Data Partnerships
Double Standard views data management as an ongoing process rather than a one-time project. Depending on customer requirements, the company provides continuous data maintenance and updates on a daily, weekly, or monthly basis. This approach helps businesses maintain accurate information while identifying additional ways to apply their data across operations.
Founded in 2012, Double Standard continues to enhance its platform as customer expectations and data requirements evolve. The company’s achievements include recognition on Forbes Asia’s 200 Best Under a Billion list in 2023 and selection for METI’s DX Selection 2024.
Recognized for its capabilities in helping organizations improve data quality and utilization, Double Standard has been named Top Data Cleansing Technology Services in Asia for 2026. Through its technology platform and practical approach to solving real-world data challenges, the company continues to help businesses turn scattered information into a dependable foundation for growth and operational improvement.
