Circlace was among the first companies in Japan to guide enterprises in implementing Salesforce with end-to-end customer enablement, well before the rest of the market caught on. When Circlace launched over a decade ago, Japan’s Salesforce ecosystem was still taking shape. Adoption was limited and few organizations had a clear blueprint for success. Circlace designed a one-stop approach covering design, deployment, management and continuous improvement. This helped seed a domestic Salesforce talent pipeline and prepared Japanese professionals to lead in a cloud-first environment. One factor that set Circlace apart was its close collaboration with Japanese and U.S. Salesforce teams. Working directly with the U.S. development arm gave early access to new features before they reached Japan. This advantage let Circlace test, adapt and deploy capabilities faster, giving clients a distinct edge. Today, Circlace continues to guide enterprises beyond CRM. As data and AI reshape how companies work, Circlace draws on years of Salesforce insights to help clients build data-driven, future-ready models. Adopting Salesforce and moving to a data and AI-driven model is an essential step toward digital transformation for many organizations. This journey is filled with promise but often hindered by real-world obstacles. “We’ve always believed digital transformation is about working smarter. Our role is to help Japanese businesses tap the full potential of Salesforce to use it meaningfully,” says Scott Sato, chairman.
AI Driven Salesforce Customization Services
n the dynamic world of legal practices, the intersection of innovation and accountability takes centre stage. This is where Sapex.ai’s Suits Business Solution comes in, transforming the way legal professionals address data security and operational efficiency. The solution, in addition to revolutionising the way law firms operate, leads the charge towards a more sustainable future, fostering secure communication channels, essential for collaboration with government and financial organizations. “Powered by Salesforce Sales, Service and Net-Zero Cloud, Suits is not merely a business solution; it’s a catalyst for sustainability,” says Annie Rosengren, Founder and PM, Sapex.ai. Through strategic partnerships and innovative initiatives, Suits is dedicated to reducing its carbon footprint and promoting eco-friendly practices across its operations. From paperless workflows to energy-efficient infrastructure, Suits leads by example, demonstrating that sustainability and success can go hand in hand.
Data Center Equipment Maintenance and Repair Services
In the rapidly evolving world of data center facility management, where precision and expertise are paramount, one company stands out—Critical Services Product & Management (CSPM). Founded in 2017, the company began its journey of delivering top-notch services for data center facilities with a dedicated 60-strong workforce possessing over 40 years of industry expertise. Today, it continues to build on this strong foundation through four key service teams managing uninterruptible power supply (UPS), air conditioning, fire suppression systems and a full-fledged service center for data centers across Thailand. Its footprint spans the Bangkok, Chiang Mai, Phitsanulok, Khon Khan, Nakhon Ratchasima, Songkhla and Surat Thani provinces. On a mission to provide competitive services, CSPM focuses on developing and improving its after-sale service management software by strictly using the latest technology. If the implementation of mission-critical equipment does not go as planned, CSPM’s team fine-tunes the system to optimize the reliability of facilities. This competency proves specifically helpful for facilities necessitating constant post-installation maintenance.
CXO INSIGHTS
Big Data in Finance: Strategies, Challenges, Future
Luis Carlos Cruz Huertas, Executive Director, Head of Infrastructure and Automation, Data Platform a
Mastering Digital Change and Driving Revenue through Innovation
Nazih Battal, Chief Information & Technology Officer, Rashays
Meeting Business Travel Demands with Intelligent Platforms
Zamil Murji, Chief Technology Officer, Corporate Travel Management – Asia
From Legacy to Agility Through Digital Transformation
Athikom Kanchanavibhu, EVP, Digital & Technology Transformation, Mitr Phol Group
Listening Beyond Hearing
Salvatore Incardona, Head of IT, Amplifon Australia
The Thoughtful Innovation behind Every Loaf
Keng Ng, Chief Technology Officer, Bakers Delight
Why Software Delivery Centres Fail In Insurance
David Bejar, Vp Head of IT Software Engineering, Allianz Indonesia
Driving Guest-Centric IT Innovation in Integrated Resorts
Ching Yip, Vice President of Information Technology, Hoiana Resort & Golf
Responsible Data Leadership in an AI-Driven World
Gemma Dias, Head of Data Governance, Tyro Payments
IN FOCUS
Salesforce Services in APAC: Empowering Digital Transformation Across the Region
The Asia Pacific region is undergoing rapid digital transformation, driving businesses to enhance customer engagement, streamline operations, and leverage data for informed decision-making. In this evolving environment, Salesforce services.
Salesforce as a Catalyst for Sustainable Growth in APAC Markets
Salesforce's cloud solutions empower APAC businesses to overcome challenges, enhance customer engagement, and drive sustainable growth through accessible technology and operational efficiency.
EDITORIAL
Why Smarter Use Beats Bigger Builds
Many organizations make significant investments in Salesforce services only to discover that they’ve built systems that are overly complex, underused or difficult to scale. The issue isn’t the technology—it’s how it’s implemented and evolved. True value emerges not from the number of features activated, but from how well those features support clear, measurable business goals.
Today’s trend points toward a more focused, iterative approach. Organizations are moving away from monolithic deployments toward use-case-driven rollouts. Industryspecific clouds, low-code solutions, and embedded AI are helping teams solve problems faster, without losing sight of the bigger picture. And as the platform matures, so does the expectation for smarter governance, tighter integration, and cleaner data.
In this issue, we are proud to feature regional leaders who are actively shaping these conversations. Executives like Steven Meek, Chief Information Officer at Pepper Money, and Anton Setiawan, General Manager of Information Technology at PT Panca Budi Idaman Tbk [IDX: PBID], represent the kind of thoughtful leadership that moves Salesforce from a functional tool to a strategic driver.
Their presence in this edition highlights an important truth—Salesforce is not a one-time setup. It’s a living system. It requires clarity, commitment and a willingness to adapt. When managed with intention, it becomes more than just a CRM—it becomes the framework through which organizations build agility, insight and stronger customer relationships.
As you read through this issue, you’ll find stories of transformation, experimentation, and lessons in what works— and what doesn’t. The next phase of Salesforce services isn’t about adding more complexity. It’s about making what we have truly work. We believe these insights will help to make better and more data driven business decisions.
