Evoweb
An Advanced Multimedia Contents Development Company

Optimization of the benefits rendered by Augmented Reality (AR) and Virtual Reality (VR) is imperative for organizations seeking global visibility. “Modern technologies like AR & VR have the ability to enhance business value, ROI, and even open new avenues of profitability. Hence, the awareness of its benefits is crucial for organizations to thrive,” says Kenny Lim, Technical Director of Evoweb, a Malaysia-based, leading multimedia company. As its name suggests, the organization aims not only to redefine modern website designs, but also to explore the possibilities in 2D/3D multimedia technologies such as Augmented Reality, Virtual Reality, and Holography. Evoweb renders a suite of branding services, ranging from the design of websites, logos, business cards, and catalogues to mobile apps development, all of which enable enterprises to carve their own unique identity.

Evoweb imparts its expertise in the construction of interactive websites for commercial businesses, e-commerce portals and also system websites for enterprises use. The construction of each website is driven by their main objective- to entice users and create a better brand awareness through the adoption of innovation and creativity. An interactive website offers a string of benefits to its enterprise, such as a user friendly interface and an enhancement in its Search Engine Optimization (SEO) performance, increase in search engine visibility—leading to a rise in sales and revenue, curbing duplication of content and staying ahead of competitors.

The incorporation of AR, VR, and holography is a vital aspect of business marketing strategy as they offer a wide range of benefits. For instance, virtual prototypes help in the prevention of fatal design errors and discrepancies in a cost-effective manner, prior to production. In business, product showcase through interactive print ads provide users a realistic view of how a product would look like in any desired space measured in actual scale. AR also supports the embedment of print ads with purchase links, which is immensely beneficial for advertisers in terms of marketing and revenue generation. Besides creativity, it provides convenience to both suppliers and consumers. The contribution of AR is also expanded to the medical field. Augmented Reality device allows surgeries to be conducted under the supervision of specialists from miles away. Its interactive feature allows the specialist to mark areas that needs to be operated and provide real-time guidance.

Hence, more lives can be saved by eliminating the time spent for travelling from a hospital to another to seek for medical attention from a specialist.

VR and holographic also render infinite possibilities for the future. In education, for example, its immersive experience allow users to learn beyond classrooms, from experiencing virtual war during history lessons, to dissecting virtual human bodies during science classes. VR may also revolutionize field trainings in the future by providing a realistic experience for trainees such as machine operating or astronaut training. In the long run, it can definitely save companies millions of dollars on training costs. Furthermore, Virtual Reality offers drawing and painting from a new perspective. Instead of the conventional way of drawing on papers, Virtual Reality allows artists to bring their creation to life in mid air with realistic effects. Unlimited creativity can now be realized while saving actual space. Last but not least, VR and holographic takes modern advertising to a whole new level. In the future, product companies are able to provide their customer hands-on knowledge about particular products simply through Virtual Reality or holographics. Advertising or understanding new products will soon be a novel experience. “AR, VR, and Holographics are how the future brings immersion and personal experience to people; seeing is believing, these experiences bring more impact than mere lights reflected off from the screen,” said Jesslyn Goh, Managing and Marketing Director of Evoweb.

Evoweb firmly believes in the customization of each content project according to their client’s needs and preference. Step by step, they carefully tailor each client’s branding strategy by incorporating innumerable factors such as their types of service and target audience. “We believe in customization for our clients, because everyone deserve their own branding and unique identity,” adds Jesslyn Goh. Thus, Evoweb adopts an agile four-phase cycle which includes planning & discussion, design & development, testing & review, launch, to ensure that the final design completely adheres to their client’s expectations.

The team in Evoweb consists of highly-skilled, creative designers and programmers with over eight years of experience. The company’s mission is to elevate its clients’ business marketing abilities while surpassing all possible competitors. Surprisingly, Evoweb does not view competitors as a threat, but rather a motivation to strive towards delivering work with greater quality. “An increase in the number of competitors is an indication of a rise in the market demand and profitability in the multimedia development sector,” mentions Lim. The organization’s presence in Malaysia has offered it an undue advantage over many other companies across the world. The country’s inclusion in the Association of South East Asian Nations (ASEAN) and China’s recent prestigious One Belt One Road (OBOR) initiative has opened new trade avenues for Evoweb. Currently, the organization intends to garner more visibility through its participation in technology exhibitions. As far as the road map for the future is concerned, Evoweb plans to introduce a range of interactive and engaging suite of products targeted at end users.