Fastacash has been recognized by APAC CIOOutlook Magazine as the recipient of “,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the APAC CIOOutlook research and editorial team based on insights from an interview with Mark Carter.

Fastacash
Changing the Way World Makes Payments

Mark Carter, GM & COO

Rapid changes in the technology landscape have prompted every industry including the financial industry to reform their approaches to how banking is done, how services are conceived, and the way consumers participate in the process. As fintech companies have the ability to lubricate this transformation, both- organizations and customers utilize it as an optimal tool to transfer any type of value across any social or messaging channel, without any hindrances.

Incorporated in 2012, headquartered in Singapore, Fastacash provides a social payment platform, which enables users to transfer value along with the digital content through social networks, and messaging platforms. In traditional banking, peer to peer transaction is a time consuming process which limits the accessibility, and takes away the valuable time of consumers. By leveraging financial technology and its capabilities, Fastacash provides person –to – person services that create better user transactions that are seamless and secure.

As a provider of fintech services in Singapore, Fastacash endeavours to bridge the gap between retail and social payments by providing person-to- merchant payment solutions.

With this innovative payment solution, featuring a unique Request –to- pay function, the company enables customers to transfer their payments directly to merchants with a secured link. Apart from these primary offerings, Fastacash has also built a robust platform on which security is at the core of every service, and works closely with consumers to follow regulations as mandated in the market. Mobile usage is ubiquitous and on the rise. People are sharing everything on social media, from micro moments in their personal lives to third party digital – content. The company’s capability to understand its consumers’ social behaviour has enabled it to design services that are unique and customer centric to end users.

Fastacash endeavours to bridge the gap between retail and social payments by providing personto- merchant payment solutions

Armed with a workforce that has deep expertise in financial technology, Fastacash has developed unique tokenised fastalinks containing payment details and digital content that are sent to a recipient via the chosen social or messaging channel. With international teams across the U.S, the U.K, South East Asia, and India, the company has catered its services to various service providers including payment service providers, money transfer operators, Wallet Service companies, Mobile operators, Retail and E- commerce, and Social and Messaging Platforms. Within a short time frame, the company has carved a niche in the Singapore financial market, and has been recognized with awards and accolades for its contributions in the financial sector. Some of them include Singapore Business Review 20 Hottest Start- ups, Red Herring Top 100 Asia Winner 2014, Red Herring Top 100 Global Winner 2015, and Innotribe Start up challenge Asia winner 2014.