Finesse Digital: Making Wealth Management Accessible to Everyone

Having worked in the financial investment business for over a decade, Kayoko Francis is well aware of the nitty-gritty of banking and wealth management and underscores the importance of automating various trade, wealth management, and portfolio management segments of the industry in this era of technological disruption. She knows that the road to the fast-growing financial technology world is long and fraught with difficulties. However, Kayoko and her team at Finesse Digital are up for the challenge. “Globally diversified portfolios, considering each customer’s risk, have been available only to the high net-worth individuals. I envision bringing in leading-edge digital tools for everyone,” says Kayoko, CEO of Finesse Digital. In line with her vision, Finesse Digital provides B2B2C digital wealth solutions that digitalize existing financial operations and reinstate power into businesses.

Nested in the wealth management and financial hub, Singapore, the company’s platform integrates with existing core banking system to provide the digital investment solutions, primarily catering to the retail and premier banking, asset management, brokers, pension funds and insurance firms. A typical client engagement for Finesse Digital begins with understanding their unique struggles based on varying business models, technology stack, and core banking systems. The company then takes a modular approach to craft customized modules for a vast variety of concerns — from onboarding, managing portfolio, client acquisition, and relationship management.

Finesse Digital also provides APIs and UI/UX for the small-scale financial institutions to enable an overall digital transformation. Their unique ability to deliver customizable solutions enables global clients to target different sets of customers based on their geographic locations and age group.

Finesse Digital prides on its user-friendly CRM system, which assists relationship managers to increase KPI and build end customers’ trust by analyzing various data. The data analytics feature empowers relationship managers to provide expert investment advice and more importantly assists to increase bank’s revenue. In addition, they can track customers’ digital behaviour and proactively contact them for future investment decisions. “What’s most unique about Finesse Digital is its ability to provide integrations to any B2B2C solutions. This enables clients to provide interactive customer dashboards to strengthen users’ relations and trust with banks,” says Kayoko. The company also delivers a white-label robo-advisory solution and AI-powered customer chatbot service to automate the process of financial planning, saving and investing for customers. “Using AI, we can influence users by sending an email notification to prevent customers making emption driven decisions when there is a high volatility in the market, for an example. This is what makes our data-centric CRM different,” explains Kayoko. While the robo-advisory solution reduces human errors or emotion-driven investment decisions, the chatbot service acts as a 24/7 virtual assistant that help customers automate Q&A and recommend suitable investment portfolio.

Kayoko sheds light on a customer success story wherein a client in Japan embraced their solution. The client required assistance in targeting an older age group compared to the rest of Southeast Asia with a limited number of relationship managers. Enabling modular-based digital transformation, Finesse Digital offers both digital and hybrid approaches for their clients. B2B2C “digital” platform recommends suitable portfolio according to each customers risk profiling, rebalances the portfolio and then monetize and monitor them. As for the “hybrid” approach, the system integrates digital onboarding and advisory solutions with their relationship manager’s systems, resulting in faster customer acquisition and onboarding process, allowing the users to monitor their current and historical financial performance, and make future investments digitally.

Finesse Digital is currently focused on delivering robo-advisors across Asia including Japan. Since inception, the company has not limited their client segments to only established banks, but they have become a solid technology partner of some financial disrupters such as asset managers and pension funds, helping the entire financial industry generate financial innovation.