APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • FinTech
    • FUCO&SOLUTION
    Previous
    Next

    FUCO&SOLUTION: Personalized Bank Statements for Cross-selling and Up-selling

    Alex Lin,Chairman and CEO, FUCO&SOLUTIONAlex Lin, Chairman and CEO
    Capabilities such as mobile banking have quite significantly changed the way banks and other financial institutions connect with their customers. Banks can now carry out output management efficiently by producing account statements, which users can conveniently access using their smartphones. While these statements serve the purposes of providing the transaction details and account summary to the customers, they lack when it comes to cross-selling of bank’s products. Alex Lin, Chairman and CEO of FUCO&SOLUTION believes that financial bank statements are the most efficient and valuable channels for communication between banks and customers. Considering this, FUCO&SOLUTION monetizes the bank statements and enables cross-selling and up-selling of financial products along with effective content management.

    Holding a staggering 40 percent market share in Taiwan, FUCO&SOLUTION personalizes credit card and bank statements for mobile devices by integrating their software with the bank transactions. “People don’t go to their mobile banking apps or online banking portals to explore other products offered by the banks. They might do some transactions, but they never buy cross-selling products,” explains Alex, addressing the obstacles faced by the financial organizations in marketing their products. The bank statements not only help in marketing variety of products offered by the company, but also deliver a convenient method of follow-up for the transactions made by the customers. Using the transaction history, customer preferences, and purchasing behavior, the statements offer financial advisory on products such as loan applications, installment payment methods, and mortgage feasibility.

    Statements not only help in marketing various products offered by the company but also deliver a convenient method of follow-up for the transactions


    The company offers a content manager application that allows customers to drag and drop financial products into their statements; credit card/bank statements then deliver a personalized suggestion of products to the customers. Robo Devicer is an advisory module of the application that understands customer preferences by providing them with questionnaires—answerable with a mere tap of the finger. This helps in understanding the customers’ requirements to cross-sell a variety of products. The module also facilitates KYC (know your customer) services to enhance the communication between the banks and their customers. Stacked with Robo Devicer, the company’s platform helps understanding customers’ spending behavior and credit card usage to deliver tailored product suggestions and services. The platform also enables customers to earn loyalty points and rewards to avail discount and benefits in succeeding transactions.

    The wide array of CRM services— statements, content management, and cross-selling of products—bundled with the transaction summary results in higher gross-revenue and profit margins with greater customer retention for banks. FUCO&SOUTION delivered similar outcomes to a bank with 33 million cardholders accounting for 33 million paper printed statements. FUCO&SOLUTION helped the client save three million dollars on an average by eliminating paperbound processes and replacing the same with digital credit card statements. Further, the client also attained cross-selling revenue generated by e-commerce, initially outsourced to third-party vendors.

    Reminiscing his prior work experience of assisting financial institutions, Alex talks about the challenges faced by the industry, “We found out that no matter how complicated or simple the system, output management (statements) is the highest priority.” Having earned a reputation for their personalized statements, the company is rapidly growing in the Asian market and soon hopes to target the American audience by bolstering their products and services. The company also aims to adapt to blockchain technology in the near future and hopes to expand their portfolio with insurance products.
    Previous
    Next
    Share this Article:
    Tweet

    FUCO&SOLUTION Info

    Company
    FUCO&SOLUTION

    Headquarters
    .

    Management
    Alex Lin, Chairman and CEO

    Description
    Personalizes credit card and bank statements for mobile devices by integrating their software with the bank transactions

    2017

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Cloud Computing: Pharma Takes the Plunge

    Andy Newsom, SVP & CIO, CSL Behring

    WiFi 6, 5G and the Internet of Things (IoT)

    Mark Badal, CIO, IT&E

    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Enhancing Customers

    Marc A. Hamer, VP & CIO, Babcock & Wilcox Enterprises, Inc.

    Cloud or On-Premise? When Would The Question End?

    Kevin Soh, CIO and Director, e-Strategies, BH Global Corporation

    Responsible AI: The Human-Machine Symbiosis

    Sal Cucchiara, CIO & Head Of Wealth Management Technology, Morgan Stanley

    Asian Development Bank: Using Emerging Digital Technologies for the Common Good

    Shirin Hamid, CIO, & CTO, Asian Development Bank

    Diversity and Inclusion can Drive Better Solutions for Clients and Employee Engagement

    Linda K. Lannen, CIO & Sr. VP, Kleinfelder

    Cyber Security - Integrated enterprise approach required to address the multifaceted challenges

    Sumit Puri, CIO, Max Healthcare

    The Great Tech Arms Race: How Changing Consumer Behaviour and Expectation is Driving Ecommerce Transformation

    Brett Raven, CIO, Big Red Group

    Relying On Technologies To Transform Data Into Information

    Mark Ohlund, CIO & Sr. V.P., Armada Supply Chain Solution

    3D Printing Requires Wildly Different Thinking

    James MacLennan, SVP & CIO, IDEX Corporation

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/fuco-andsolution