Integrated Hospitality Solutions Pty Ltd: Transform Customer Engagement

The hospitality space remains extremely competitive. Companies in this business proactively look for innovative, forward-thinking strategies to maximize their exposure online. Integration of multiple solutions in the hospitality sector has become an essential element for marketing success as well as seamless usage. However, most of the digital marketing solutions engineered for hospitality are either built on a one-size-fits-all concept or are not flexible enough to adapt to a particular organization's requirements. This is where INTEGRATED HOSPITALITY SOLUTIONS (IHS) steps in as a game changer in the industry. What sets the boutique software house apart is its ability to tailor the solutions as per the needs of a customer. “Guidelines, parameters, and solution requirements are unique to each client, that’s the ultimate reason for customized solutions. We are also strong in facilitating the interconnectivity of multiple solutions like CRM in the same environment,” explains Max Rodella, Managing Director, IHS. From CRM, business analytics, sales solutions, campaign management, to loyalty programs and web development, IHS covers it all.

IHS specializes in supporting independent hotel operators and hospitality management groups with their digital marketing requirements. The company’s services include database management, digital marketing, custom application development, web design and development, data analysis, and digital strategy. At the heart of the company’s offerings is their E-Box 4.0 suite of solutions. It is an integrated platform that allows a marketing department to manage its online presence comprehensively and develop seamless communication with clients. The extremely modular and scalable suite of solutions enables hospitality businesses to identify their repetitive customers and potential loyal guests for better marketing.

With E-Box, companies can collect and analyze data while building their first online presence or further enhance the capabilities of their existing online presence.

Adding up the company’s value proposition, IHS is a certified Oracle Gold Level partner in the Oracle Partner Network. This partnership with Oracle plays a key role in IHS’s success in the hospitality industry. From a custom interface standpoint, E-Box is integrated with Opera PMS, Orchestra, and premium live chat and help desk like LiveChat. Moreover, the company stands a mile ahead in the industry with their highly skilled and experienced personnel in the custom development of cloud marketing applications.

The company’s solutions are laser-focused on providing superior marketing at a fraction of the cost of running an in-house marketing team. The solution optimizes a customer’s marketing campaign by allowing teams to reach the right customer and engage guests like never before, opening up new revenue streams. The E-Box platform has the potential of catching the individuality of each contact and tailor each communication point for the specific characteristics and preferences of each guest. The E-Box could potentially send out hundreds of thousands of electronic communications, each one different from the others and individually tailored for each specific recipient. Moreover, by integrating the E-Box suite with CRM data, marketing teams can target customers and re-engage guests. The solutions’ advanced guest engagement capability tracks visitor behavior and preferences in real time, turning insights into action through personalized content for each visitor, which in turn increases conversions, click-through rates, and bookings values. With IHS’s ability to manage the entire marketing plan from start to finish, hospitality businesses need not worry about their marketing strategies anymore. “We make it our business to fully understand each customer’s individual needs to ensure that they end up with the best possible results,” says Rodella. From an implementation standpoint, IHS’ clients can be up and be running seamlessly in a short period. In typical implementation scenarios, the solutions are fully functional in just six months.

Ever since its inception, the company has been a valued business partner to some of the leading hospitality businesses across the globe. “We are about to launch a new E-Box version, and are also developing a new solution for the hospitality industry by harnessing the potential of big data and analytics,” concludes Rodella.