As part of its digital strategy, an international distribution and outsourcing company active in 30 countries, Bunzl, was gearing toward creating a more self-service oriented e-commerce platform. It wanted to provide a common solution for B2B and B2C customers via a core framework that could be leveraged across its business units in future roll-outs. Bunzl’s existing B2B solution was outdated, heavily customized, and dependent on manual workarounds. Moreover, its e-commerce website, which was handled in-house, required significant financial resources to continue functioning.
Intershop Communications, an omnichannel commerce solutions provider, turned out to be the perfect partner to aid Bunzl in implementing an upgradable, responsive, and mobile-friendly platform, which was essential to improve and streamline customer experience. Intershop implemented a platform that allowed Bunzl’s customers to manage their own accounts, access orders, and add their own users. The new platform could be expanded for additional B2B and B2C channels, integrating two channels into a single platform. Bunzl’s e-commerce website was also revamped to provide end customers with a much-improved user experience for searching and filtering products.
Similar to Bunzl, more than 300 large and midsized companies including Hewlett-Packard, BMW, Bosch, and Deutsche Telekom have benefited from Intershop’s expertise in the development of software for digital commerce. Intershop guides and supports companies in the digital transformation of their business relationships and transaction processes, marketing, sales, and service operations. “With our service portfolio and state-of-the-art Commerce Suite, we help companies optimize productivity and deliver maximum customer value,” explains Dr. Jochen Wiechen, CEO of Intershop. Commerce Suite is an open commerce platform that offers all the benefits of a complete solution with extensive core functionality. Intershop Commerce Suite features Commerce Management functionality to help increase conversion rates and deliver truly exceptional customer service using intuitive shopping and service processes with tailored functionality.
Intershop Communications, an omnichannel commerce solutions provider, turned out to be the perfect partner to aid Bunzl in implementing an upgradable, responsive, and mobile-friendly platform, which was essential to improve and streamline customer experience. Intershop implemented a platform that allowed Bunzl’s customers to manage their own accounts, access orders, and add their own users. The new platform could be expanded for additional B2B and B2C channels, integrating two channels into a single platform. Bunzl’s e-commerce website was also revamped to provide end customers with a much-improved user experience for searching and filtering products.
Similar to Bunzl, more than 300 large and midsized companies including Hewlett-Packard, BMW, Bosch, and Deutsche Telekom have benefited from Intershop’s expertise in the development of software for digital commerce. Intershop guides and supports companies in the digital transformation of their business relationships and transaction processes, marketing, sales, and service operations. “With our service portfolio and state-of-the-art Commerce Suite, we help companies optimize productivity and deliver maximum customer value,” explains Dr. Jochen Wiechen, CEO of Intershop. Commerce Suite is an open commerce platform that offers all the benefits of a complete solution with extensive core functionality. Intershop Commerce Suite features Commerce Management functionality to help increase conversion rates and deliver truly exceptional customer service using intuitive shopping and service processes with tailored functionality.
With our service portfolio and state-of-the-art Commerce Suite, we help companies optimize productivity and deliver maximum customer value
Creating a seamless shopping experience with consistent product data across all digital touchpoints is essential to meet the demands of digital commerce. Intershop’s Product Information Management contains all the tools needed to build catalog structures, define product types and attributes, gather and edit content, and share product information with third-party systems and external data sources. It also features automated validation processes that ensure the quality and completeness of information. Additionally, Intershop’s Order Management helps create a flexible omnichannel e-commerce solution through intelligent orchestration of order processes. It offers customers a seamless experience across all channels using cross-channel order processes while providing a complete overview of inventory availability.
Intershop Commerce Suite can be seamlessly integrated with other business platforms such as CRM, ERP, and more through the Intershop Synaptic Commerce API. “Migrations and upgrades are fast and risk-free, with minimal cost and workload,” adds Markus Klahn, COO of Intershop. From advanced IT to mixed reality and conversational commerce, Intershop’s open architecture supports current and future technologies allowing easy redesign of business processes at any time. Moving forward, Intershop aims to enhance its Synaptic Commerce API to support current and new technologies such as blockchain, augmented reality, and virtual reality while allowing easy revamp of business processes.
Further, Intershop offers Commerce-as-a-Service for businesses that want to eliminate the hassle and stress of managing and operating their own e-commerce environment. CaaS is a perfect fit for all companies that want to achieve success in e-commerce quickly, and desire agility and low-risk without having to build up their resources. “We take over the conceptual design, development, and operation of your e-commerce for you,” concludes Wiechen.
