Mihai Vlad, President / General Manager As one of the world’s largest language service providers, RWS offers an industry-leading end-to-end spectrum of technology-enabled translation services. From a self-service translation-on-demand solution to a highly customized localization service, the company provides clients with the expertise, resources, flexibility and scalability they need to excel in every market.
Regarding content delivery, machine translation has been prevalent for a long time now but isn't always trustworthy. Alternatively, free, and readily available translation tools are not secure and are inherently prone to risks. RWS’s Language Weaver provides a safe, centralized translation platform to convert vast amounts of data at an enterprise scale to a target language of choice across users, workgroups, and projects. The platform’s comprehensive and adaptable neural machine translation solution provides secure enterprise-grade machine translation, empowering communication without language barriers.
Language Weaver helps global organizations efficiently manage their sheer volume of content through its neural machine translation technology that can adapt and ‘learn’ linguistically, producing results that get better and better over time. Coca-Cola Europacific Partners (CCEP), the world's largest independent Coca-Cola bottler, is a case in point. Coca-Cola operates with many distributors throughout Western Europe, Australia, Indonesia, New Zealand, and the Pacific. This means that CCEP requires a lot of localization and translation to maintain the right documentation and communication, as well as ensuring that all this information is standardized and unified. The process takes a long time and costs were spiraling with their previous translation solution.
RWS helped CCEP find a more efficient and cost effective way to meet their increasing translation demands. By using Language Weaver, employees were able to securely translate documents while maintaining their formatting. The machine translation models with AI technology were adapted by extracting previous translations produced by professionals and infusing them to retrain the model. The new translations not only sounded more nuanced and professional, they also helped accelerate the pace and reduce costs since the process was carried out accurately from the start. The time and money that had formerly been spent in correcting the mistakes of previous machine translators could be dramatically reduced.
"Since we are linguistic experts, large organizations come to us because they trust we will not just be a pool of bilingual students but experts in our language who can deliver the label data as accurately as possible," says Mihai Vlad, President, and General Manager for Language Weaver.
From customizable, scalable, and secure linguistic AI technologies to reliable data labeling and real-time data insights, RWS's advanced and trustworthy AI solutions provide a competitive edge in the digital world. It offers services for training NLP models by providing accurately labeled data and working with customers to grade their performance. This continuous feedback loop helps clients build better AI models in natural language processing that evolve with their needs.
RWS helped CCEP find a more efficient and cost effective way to meet their increasing translation demands. By using Language Weaver, employees were able to securely translate documents while maintaining their formatting. The machine translation models with AI technology were adapted by extracting previous translations produced by professionals and infusing them to retrain the model. The new translations not only sounded more nuanced and professional, they also helped accelerate the pace and reduce costs since the process was carried out accurately from the start. The time and money that had formerly been spent in correcting the mistakes of previous machine translators could be dramatically reduced.
Since we are linguistic experts, large organizations come to us because they trust we will not just be a pool of bilingual students but experts in our language who can deliver the label data as accurately as possible
"Since we are linguistic experts, large organizations come to us because they trust we will not just be a pool of bilingual students but experts in our language who can deliver the label data as accurately as possible," says Mihai Vlad, President, and General Manager for Language Weaver.
From customizable, scalable, and secure linguistic AI technologies to reliable data labeling and real-time data insights, RWS's advanced and trustworthy AI solutions provide a competitive edge in the digital world. It offers services for training NLP models by providing accurately labeled data and working with customers to grade their performance. This continuous feedback loop helps clients build better AI models in natural language processing that evolve with their needs.
Language Weaver News
Founded in 2008, ST Communications has built a reputation for offering a wide range of professional language and linguistic solutions to African and international businesses. Its team of project managers and quality assurance experts work with a large network of highly skilled linguistic professionals across 26 African countries. The company offers localization services including translation, interpreting, software testing, subtitling and transcreation.
“We’ve partnered with ST Communications for several years now and have always been highly impressed by the team’s commitment to continually exceed client expectations,” commented Maria Schnell, Chief Language Officer at RWS. “The acquisition marks a natural next step for both our companies and re-affirms our strategy to continually innovate, diversify our portfolio and support clients looking to engage with global audiences.”
ST Communications’ services cover a wide range of industries, from life sciences and financial services to government, technology and gaming.
“Africa provides significant linguistic challenges for global companies looking to engage with local audiences,” said Sharon du Toit, CEO and Founder of ST Communications. “Our expertise in African languages is unrivalled and gives our global clients an opportunity to engage with the most linguistically diverse continent in the world.”
The acquisition also supports RWS’s commitment to provide clients with solutions and technologies for rare languages. RWS will extend the availability of machine translation engines for African languages by collaborating with local African universities, through the RWS Campus, and fine-tuning machine learning models with native speakers. The RWS Campus, which nurtures talent and provides free translation tools to 700+ universities globally, currently works with 16 universities across Africa.