APAC CIOOutlook
About UsConferencePartner With Us
  • Technologies
    • Blockchain
      Data Intelligence and Management
      Digital Transformation
      FinTech
      Generative and Agentic AI
      Low Code No Code
      Mobile Application
      Networking
      Robotics
      Storage
      Wireless
  • Industries
    • Automotive
      Aviation
      Banking
      Construction
      E-Commerce
      Food and Beverages
      Healthcare
      Insurance
      Logistics
      Manufacturing
      Retail
      Supply Chain
      Travel and Hospitality
  • Platforms
    • Microsoft
      Salesforce
      SAP
  • Strategic Solutions
    • Business Intelligence
      Contact Center
      Corporate Finance
      CRM
      Cyber Security
      Data Center
      Enterprise Asset Management
      Enterprise Performance Management
      IT Infrastructure and Services
      Managed Services
      Procurement
      Unified Communication
      Workflow
  • Home
  • CXO Insights
  • Leadership Perspectives
  • Innovation Insights
  • Research
  • News
  • Whitepapers
  • CXO Awards
#

Apac CIOOutlook Weekly Brief

×

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

Subscribe

loading

THANK YOU FOR SUBSCRIBING

A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Construction Tech Review Advisory Board.

AT&T

Andre Fuetsch, SVP, Architecture and Design

Software Defined Networking to Create Networks That Expand and Respond In Real-Time

Andre Fuetsch

Andre Fuetsch

Last year, a blogger posted a newspaper flyer from 1991 of an electronics retailer advertising a camcorder, portable CD player, clock radio, calculator, answering machine and various other gadgets. The punchline, of course, is that smartphones and apps have replaced every one of those devices. It’s a jarring reminder of how quickly the rise of software and the mobile Internet have invalidated many old business models and forced companies big and small to rethink how they operate.

 For AT&T, the challenge and the solution go hand in hand. From 2007 through 2014, wireless data traffic on AT&T’s network grew 100,000 percent. That’s not a typo. As we like to say, your smartphone has become the remote control for your life. There’s no sign of this trend slowing down. Industry analysts have predicted global mobile data traffic will grow nearly tenfold between 2014 and 2019.

Under that sort of strain, the traditional network model of just throwing more hardware at the problem simply isn’t sustainable. Adding more and more complex, customized and expensive routers, switches and other gear isn’t the answer. Network demand will outstrip network capacity before too much longer.

 So how do you build a telecom network that can grow with that software surge? With software, of course.

Software defined networking and network function virtualization are putting us on a path to a network that expands and responds in almost real time to our customers’ needs. Highly automated software running on commodity hardware makes it much easier to add capacity, spool up new services, respond to outages and security threats, and give our customers greater control of their network services.

We plan to virtualize and control over 75 percent of our network using this software-centric approach by 2020. We’re confident we can hit that target. We’re using a model that’s already been proven in the software world (sensing a theme here?).

 Traditionally, network service providers built our platforms with a hardware-centric, bottoms-up approach. Reliability was the key criteria, measured by the famous 5-9s. Hardware

had to be bulletproof. In a pre-Internet world, it was slow and cumbersome, but it was the only option.

But now think about the rise of all the Web companies. How does a startup–a search engine or a social network or a streaming video provider–scale fast enough to meet explosive customer growth while keeping costs in check? By skipping the custom hardware and putting their features in software running on inexpensive, off-the-shelf servers and other systems. Think apps versus gadgets. You can isolate and route around problems in software. You can add capacity by deploying virtual machines on standard servers. You can keep costs low by using open source software, APIs and other collaborative software tools whenever possible.

“Network function virtualization, where physical appliances are transformed into virtual apps, makes it easier to move resources to different parts of the network”

 That’s the model we’re now adapting for the Wide Area Network. We’re becoming a software company. It won’t be easy. But the benefits are clear.

 By decoupling hardware and software, you enable both sides to evolve faster. We don’t have to wait years for a new generation of custom hardware to deliver new software features. We can deploy new software at Internet speed.

Likewise, because the hardware is now commoditized, it can evolve at the pace of Moore’s Law. We don’t have to wait for custom silicon to be developed. We don’t have to wait for standards bodies to come to agreement. We don’t have to wait for massive capital investments to pay off before moving to next-gen capabilities.

Network function virtualization, where physical appliances are transformed into virtual apps, makes it easier to move resources to different parts of the network. We can also push software updates to the cloud. No need to roll out physical trucks to central offices.

 Software defined networking gives us a way to automate what were traditionally manual functions. It speeds up the process of how we provision and connect these functions together. And when there’s a problem with that software, we can detect the issue, isolate it, and spin it up somewhere else and continue to serve that demand without manual intervention.

It also opens up the innovation process. Because our network services are now in software, the developer community outside the traditional vendors can now contribute.

Lastly, it gives customers more control over their network services. They can add and adjust features in almost real-time from their own dashboards. This spares them calling in a work order to AT&T and waiting for us to deploy updates.

 We’ve already made impressive progress in four key areas related to our 2020 goal:

• We launched Network on Demand, our first SDN-enabled network service, in 2014. This enables customers to increase or decrease their network bandwidth as needed in near-real time.

• We’re working to virtualize our mobile packet core. We’re virtualizing network functions that run our mobile network onto a common platform infrastructure. Traditionally, each mobile network function ran on its own dedicated hardware. Now, we’re moving to a common platform running on off-the-shelf hardware. Unique functions happen in software.

• We’re virtualizing our enterprise and consumer Voice over Internet Protocol (VoIP) architecture, including Voice over LTE (VoLTE), so it all runs on one network. We call it the Virtualized Universal Service Platform.


The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.
The Leadership Perspectives forum brings together voices shaping construction technology and innovation. Participation is by invitation only. It features leaders who are not merely observing technological change, but actively contributing to it through digital transformation and execution-driven insights.
EDITOR'S CHOICE
  • Willis Towers Watson

    ISS Facility Services Australia & New Zealand

    The Right Technology And Reliable Partners; The Business Next Frontier

    Luke O'Brien, CIO

  • Willis Towers Watson

    BPAY Group

    Building BPAY Group's New Digital Foundation

    Angela Donohoe, Chief Information Officer

  • Willis Towers Watson

    Bvn Architecture

    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO

  • Willis Towers Watson

    Tassal Operations

    BI & Analytics in Aquaculture

    Matthew Leary, CIO

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

APAC CIOOutlook
Follow on LinkedIn

About

  • Home
  • About Us
  • Partner With Us

Stay Connected

  • Subscribe
  • Newsletter
  • Sitemap

Contact Us

  • editor@apacciooutlook.com
  • sales@apacciooutlook.com
  • marketing@apacciooutlook.com

Legal

  • Editorial Policy
  • Privacy Policy
  • Terms of Use

© 2026 APAC CIOOutlook. All rights reserved. Headquarteblue in Fort Lauderdale, FL, USA.

This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.apacciooutlook.com/leadership-perspective/software-defined-networking-to-create-networks-that-expand-and-respond-in-realtime-nwid-647.html