Ledgit: Augmenting your Digital Presence

Darwin’s rendition of natural selection has important parallels to how businesses evolve and grow. While technology continues to change at a rapid pace, the businesses most suited to that change or able to take advantage of it, survive and flourish. In the same vein, according to Ivan Ku Yee Ann, founder and CEO, Ledgit, when it comes to the enterprise startup space, adapting to change and always being open for new opportunities is key to success. “The digital age is growing very fast, and this requires SMEs to keep up with the market’s pace, always plan ahead, have a healthy cash flow and financial management, and fully utilize what the current technologies and digital world can offer. SMEs should focus on the roots and cores of the enterprise and be clear of the company’s direction in accordance with the target market, cashflow, and the finances by planning ahead and welcoming change,” he adds.

With an aim to augment SMEs’ presence in the digital world, Ledgit, a Kuala Lumpur-headquartered digital business solutions provider specializes in IT and software development, blockchain development, consultation, digital branding, business acceleration and development, and more. “Throughout the journey, we have dedicated ourselves to the development of technology specifically in blockchain and digital branding, and also engaging more than 20 strategic collaborations with industry experts from all around the world to enhance market & business values for startups and SMEs,” informs Ivan Ku. Ledgit has established strategic alliances with services and solutions providers across the globe to integrate and share their resources and provide the best solutions within the right budget for all its startups, SME clients, and partners. Ledgit acts as the one-stop solutions platform for businesses and corporations, helping them integrate the right technology and fully utilize the digital world to capture the right market and sustainability. “While SMEs might face a lot of obstacles during the growth stages, this is actually a critical moment for startups and SMEs to not give up and keep moving forward. To address these challenges, our alliances and services focus on equipping the clients with the right technology tools, unique digital branding tools, and the right execution teams, and helping them to achieve maximum efficiency in sales and operations.

With these, we are able to bring out the best in every SMEs within the right market, branding, strategies, exposures, databases, and so on, which are the digital assets of their company,” says Ivan Ku.

Besides delivering robust IT and digital business solutions, Ledgit also utilizes the blockchain technology for transparency, provenance, legitimacy, and efficiency. The company has developed blockchain smart-apps for providing provenance solutions pertaining to supply chain and cultural heritage. With the Ledgit Blockchain’s provenance functionality, startups and SMEs are able to track and trace goods back to their origins and record the ownership and identity to mitigate counterfeiting. Other than validating the origins and authenticity of goods, the Ledgit Blockchain also allows users to record essential data/information in the blockchain for data integrity and security and to preserve this information for the generations to come. With a corporate goal of providing optimal services and solutions to meet the ever-changing requirements and expectations of its diversified clientele, Ledgit has enhanced its blockchain-based Smart Apps for every user to prevent counterfeit products and to leave their legacies for generations to come. The company is giving its slogan, “Rediscover the Origin and Leave your Legacy,” a literal meaning.

With a vigorous market outreach, Ledgit has successfully made its presence in the international markets of the UK, the US, and Europe, apart from establishing initial collaborations with some of the industry experts in the ASEAN countries as well as The Greater China. As an implementation highlight, there was a time when almost all the ASEAN market clients had their focus on the traditional ways of marketing and advertising without utilizing the digital means. As the ultimate panacea, Ledgit helped these clients build their digital presence and boost the branding to capture the right audience while scaling their businesses nationwide. Ledgit also implemented suitable platforms and automation tools to subsidize the operation costs for the clients to manage the finances efficiently.

Ledgit plans to take all its SME clients to a higher level by incubating and accelerating their growth and providing them with desirable exit plans that are appropriate to their investors and effective marketing strategies that are lucrative for businesses. “We look forward to expanding and establishing more strategic collaborations and alliances on a global level and to help more SMEs achieve and sustain their business goals, respectively,” concludes Ivan Ku.