Lifecycle Digital: Maximizing Marketing And Customer Loyalty

As 2019 marks the 20th year of Salesforce as a successful CRM and marketing solution provider, the software giant continues to introduce new products with the unwavering promise of increased efficiency and productivity. Unfortunately, a large number of enterprises both new and existing are overwhelmed by the number of products and services as they struggle to maximize ROI from their Salesforce investment. At the same, enterprises using Salesforce products aim to improve the effectiveness of their communications and build loyalty. No one understands this better than Lifecycle Digital. As a Salesforce Marketing Cloud specialist, Lifecycle Digital’s goal is simple: maximize the use of platforms based on the client’s objectives, capabilities, and budgets. “We provide Salesforce consulting or business services normally offered by the big players in the market at a fraction of the cost and with greater efficiencies,” says Ashraf Montaser, CEO of Lifecycle Digital.

Serving as a marketing and customer loyalty consulting agency for over two decades, Lifecycle Digital has been a partner of Salesforce and ExactTarget for nine years now.

The company offers multi-cloud sales and Marketing Cloud services to clients. Furthermore, the company advocates and builds products and services to tie CRM, marketing, data and advertising to supplement and augment Salesforce until a product exists. For example, the company had a tagging and trigger platform for seven years to serve clients until products like Interaction Studio were introduced. “We fill the gaps until a product is developed by Salesforce, which we then become experts in and adopt,” says Kartik Rao, CIO of Lifecycle Digital.
As a Salesforce integrator, Lifecycle Digital holds partnerships and extensive expertise in AWS, Google, and DoubleClick, which enables them to build and implement integrations with Salesforce for best of breed solutions. “Although there has been a massive increase in the number of Salesforce partners, very few have the capabilities and experience to provide enterprise-scale solutions outside the GSIs (Global Systems Integrators) or have the cross-cloud expertise required to build long term solutions,” says Montaser. In an instance, Lifecycle Digital helped an augmented reality/virtual reality startup, Missing in Action to integrate their app, website, and data warehouse to Salesforce Sales Cloud, Marketing Cloud and Service Cloud for B2B media sales and B2C journeys.

Similarly, the company helped Zarraffa’s Coffee, a rapidly growing franchise with over 100 stores, to implement an ITSM solution to their existing Salesforce environment. This quickly added scale, accountability, reporting, and improved customer services and efficiency. Overall, Lifecycle Digital maximized their original investment and centralized solutions in one environment to keep things simple. The company has also helped HP to maximize the effectiveness of their communications.

With extensive product development experience and patented technologies to maximize Salesforce ROI and integrate platforms, the company has developed products including a sophisticated hosted or self-hosted secure forms platform specifically for government and financial institutions. The platform is suitable for sophisticated and sensitive form applications like passports, licenses, visas, credit applications to push and manage data workflow to Salesforce and many other third-party applications. What’s more, the company is ISO 9001 certified and complies with the client’s stringent security requirements. Lifecycle Digital will be ISO 27001 certified in the next couple of months.

With innovation, integrity, and empathy at its core, Lifecycle Digital’s large Salesforce certified team can carry out any size project for specialized products and solutions. In the next 12 months, the company will focus on serving retail brands and eCommerce with seamless multi-channel loyalty, marketing, and advertising.