APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Salesforce
    • Lifecycle Digital
    Previous

    Lifecycle Digital: Maximizing Marketing And Customer Loyalty

    Ashraf Montaser, CEO
    As 2019 marks the 20th year of Salesforce as a successful CRM and marketing solution provider, the software giant continues to introduce new products with the unwavering promise of increased efficiency and productivity. Unfortunately, a large number of enterprises both new and existing are overwhelmed by the number of products and services as they struggle to maximize ROI from their Salesforce investment. At the same, enterprises using Salesforce products aim to improve the effectiveness of their communications and build loyalty. No one understands this better than Lifecycle Digital. As a Salesforce Marketing Cloud specialist, Lifecycle Digital’s goal is simple: maximize the use of platforms based on the client’s objectives, capabilities, and budgets. “We provide Salesforce consulting or business services normally offered by the big players in the market at a fraction of the cost and with greater efficiencies,” says Ashraf Montaser, CEO of Lifecycle Digital.

    Serving as a marketing and customer loyalty consulting agency for over two decades, Lifecycle Digital has been a partner of Salesforce and ExactTarget for nine years now.
    The company offers multi-cloud sales and Marketing Cloud services to clients. Furthermore, the company advocates and builds products and services to tie CRM, marketing, data and advertising to supplement and augment Salesforce until a product exists. For example, the company had a tagging and trigger platform for seven years to serve clients until products like Interaction Studio were introduced. “We fill the gaps until a product is developed by Salesforce, which we then become experts in and adopt,” says Kartik Rao, CIO of Lifecycle Digital.

    We can provide Salesforce or business consulting and services normally only available from the big players in the market at a fraction of the cost and with greater efficiencies

    As a Salesforce integrator, Lifecycle Digital holds partnerships and extensive expertise in AWS, Google, and DoubleClick, which enables them to build and implement integrations with Salesforce for best of breed solutions. “Although there has been a massive increase in the number of Salesforce partners, very few have the capabilities and experience to provide enterprise-scale solutions outside the GSIs (Global Systems Integrators) or have the cross-cloud expertise required to build long term solutions,” says Montaser. In an instance, Lifecycle Digital helped an augmented reality/virtual reality startup, Missing in Action to integrate their app, website, and data warehouse to Salesforce Sales Cloud, Marketing Cloud and Service Cloud for B2B media sales and B2C journeys.
    Similarly, the company helped Zarraffa’s Coffee, a rapidly growing franchise with over 100 stores, to implement an ITSM solution to their existing Salesforce environment. This quickly added scale, accountability, reporting, and improved customer services and efficiency. Overall, Lifecycle Digital maximized their original investment and centralized solutions in one environment to keep things simple. The company has also helped HP to maximize the effectiveness of their communications.

    With extensive product development experience and patented technologies to maximize Salesforce ROI and integrate platforms, the company has developed products including a sophisticated hosted or self-hosted secure forms platform specifically for government and financial institutions. The platform is suitable for sophisticated and sensitive form applications like passports, licenses, visas, credit applications to push and manage data workflow to Salesforce and many other third-party applications. What’s more, the company is ISO 9001 certified and complies with the client’s stringent security requirements. Lifecycle Digital will be ISO 27001 certified in the next couple of months.

    With innovation, integrity, and empathy at its core, Lifecycle Digital’s large Salesforce certified team can carry out any size project for specialized products and solutions. In the next 12 months, the company will focus on serving retail brands and eCommerce with seamless multi-channel loyalty, marketing, and advertising.
    - Alfred Mardin
        December 18, 2019
    Previous
    Share this Article:
    Tweet

    Lifecycle Digital Info

    Company
    Lifecycle Digital

    Headquarters
    Singapore

    Management
    Ashraf Montaser, CEO and Kartik Rao, CIO

    Description
    As a Salesforce Marketing Cloud specialist, Lifecycle Digital’s goal is simple: maximize the use of platforms based on the client’s objectives, capabilities, and budgets. Serving as a marketing and customer loyalty consulting agency for over two decades, Lifecycle Digital has been a partner of Salesforce and ExactTarget for nine years now. The company offers multi-cloud sales and Marketing Cloud services to clients. Furthermore, the company advocates and builds products and services to tie CRM, marketing, data and advertising to supplement and augment Salesforce

    2019

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Cloud Computing: Pharma Takes the Plunge

    Andy Newsom, SVP & CIO, CSL Behring

    WiFi 6, 5G and the Internet of Things (IoT)

    Mark Badal, CIO, IT&E

    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Enhancing Customers

    Marc A. Hamer, VP & CIO, Babcock & Wilcox Enterprises, Inc.

    Cloud or On-Premise? When Would The Question End?

    Kevin Soh, CIO and Director, e-Strategies, BH Global Corporation

    Responsible AI: The Human-Machine Symbiosis

    Sal Cucchiara, CIO & Head Of Wealth Management Technology, Morgan Stanley

    Asian Development Bank: Using Emerging Digital Technologies for the Common Good

    Shirin Hamid, CIO, & CTO, Asian Development Bank

    Diversity and Inclusion can Drive Better Solutions for Clients and Employee Engagement

    Linda K. Lannen, CIO & Sr. VP, Kleinfelder

    Cyber Security - Integrated enterprise approach required to address the multifaceted challenges

    Sumit Puri, CIO, Max Healthcare

    The Great Tech Arms Race: How Changing Consumer Behaviour and Expectation is Driving Ecommerce Transformation

    Brett Raven, CIO, Big Red Group

    Relying On Technologies To Transform Data Into Information

    Mark Ohlund, CIO & Sr. V.P., Armada Supply Chain Solution

    3D Printing Requires Wildly Different Thinking

    James MacLennan, SVP & CIO, IDEX Corporation

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/lifecycle-digital