December 20178 In MY ViewWhat is your opinion on digital transformation? How is the entire industry changing?Today, technological innovations and the hyper connected world has significantly influenced consumer behavior and expectations. 60 percent of Vietnam's population is active internet users and 30 percent of them are millennials and they expect more informed about companies, their products, and businesses.This, in turn, necessitates businesses - especially like ours in consumer goods sector to adapt and change from traditional "transaction-driven" business model to more "as a service" business model which is "technology-driven & data driven". As plastics industry has relatively low entry barrier, the large and well-established company like ours is facing headwinds from both global players with superior products and large budgets as well as local smaller players who offer products at much lower prices.Hence, there are clear value drivers for digital transformation ­ Ability to produce and sell goods better tailored to customer demand through actionable data and insights, increasing agility (enhance time to market), improved efficiencies and at the same time bring down costs. Consumer goods sector has started leveraging digital through, e-commerce, e-stores and mobile for accelerating sales and marketing as well as revolutionizing in store execution in traditional General and Modern Trade channels through Sales force automation, digital merchandising, smart shelves and smart kiosks, trade promotions management tools, digital signage so on so forth. Bigger companies are taking a step further to mesh distributor and retailers ecosystem into overall digital strategy and collaborating to gain valuable insights about customers. Analytics is driving pricing decisions, predict promotion performance and demand forecasting. On a supply chain side, few Vietnamese companies have started taking baby steps for their journey to Industry 4.0, they are accelerating digital supply chain initiatives to optimize, modernize and automate their warehousing, production and logistics operations. What are the new technologies coming up in this industry?The plastics industry, being a traditional manufacturing industry, has been slow to adopt digital, however, the leading companies are fast adopting digital supply chain practices to improve efficiency and time to market. Demand sensing technologies are improving the demand forecasting accuracies, especially during the busy lunar new year demand peaks. Then is a key role that IOT is playing in tracking valuable assets such as molds, measure machine OEE, logistics, and fuel cost savings through telematics, INTERVIEW WITH RAHUL SHINDE, CIO AND DIRECTOR DIGITAL TRANSFORMATION, DUY TAN PLASTICS CORPORATIONAccelerating Digitization process with Gamification
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