December, 20206 In the world of business, customer is always the king. Understanding the needs of its target customer and leveraging services that perfectly suits their requirement is the ultimate success mantra for any organization. It was around the late 1950s when a sophisticated concept­customer relationship management (CRM) system was brought to the limelight to better understand the customers' mindset. Over the years, consumers have changed, and so have the working principle behind these CRMs. Today's CRMs are technologically-packed powerhouses that study, analyze, and predict consumer behavior and allow companies to offer services accordingly. As cloud-based and SaaS CRM solutions are gaining traction and becoming essential to businesses, enterprises are planning to further enhance the efficiency of these tools in the days to come. Also, to achieve a more powerful overview of what consumers want, the futuristic companies are gearing to enter the social media paradigm. In fact, to align their services according to tech-savvy Gen Z and millennials, several firms aim to use Natural Language Processing (NLP) based tools at the front end of their marketing/customer service process to reduce friction.When all things are considered, there is no doubt that the customer relationship management space is on the fast track of evolution. Standing at the cusp of customer relationship management technologies, there are a wide range of consulting/services companies which offer the latest methods best suited for the next generation of CRM needs. To help clients steer through the best-of-breed companies, APAC CIO Outlook has compiled a list of Top 10 Customer Relationship Management Consulting/Services Companies ­ 2020. These organizations are transforming the customer relationship management landscape at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the CRM sector on the latest industry trends, best practices, recent innovations, and highlights their expertise.Let us know your thoughts!Annie JohnsonEditorialKeeping up with the New-Age CustomersAnnie JohnsonManaging Editoreditor@apacciooutlook.comArt & GraphicsAmelia StewartRonald DonovanToby LangtonJie Ch'angManaging EditorAnnie JohnsonSenior WritersLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerRachael ClarkRoy ChowDai ShihDan StanleyDECEMBER 24 - 2020, Volume 06 - Issue - 48 (ISSN 2644-2876)Published by ValleyMedia Inc.Emailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comSalesJames Williamjames.william@apacciooutlook.comTo subscribe to APAC CIO OutlookVisit www.apacciooutlook.comCopyright © 2020 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*"Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff"
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