November 20196 CRM has always proved to be more than just a tool. It has been a comprehensive process of acquiring and retaining customers with the assistance of business intelligence to enhance customer value to the business. It is now taking a strategic approach aimed at growing mutually rewarding and profitable customer relationships. Technology can only assist with this transformation. Therefore, building a robust CRM strategy needs process knowledge, process automation, and technology expertise. And companies are striving to bring it all together under single integrated CRM software.From the beginning, CRM has used databases to achieve its goals more simply. Coupled with the ever-increasing volumes of data that companies must handle, it is easy to see why CRM needs the support of AI to adapt to the era of digital transformation. AI is driving a significant change in using predictive analytics, structured and unstructured data to understand what the user is looking for, what information is top of mind, what is critical to the decision-making process, and how to render that information in a format that users can easily consume and customized. As data lakes are becoming more common, the ability for AI to take this data at the time an inquiry is made gives new and better insight into what customer wants, how they feel about a company, and a wide array of previously unattainable topics. In this sense, companies' helpdesks and marketing departments can simplify and enhance customer management by integrating a resource that allows them to respond more quickly and accurately to customer requirements.In this edition of APAC CIO Outlook, we shed light on the prominent CRM solution providers who offer customized, integrated, and turnkey solutions for the unique needs of today's businesses. Besides, the edition includes insights from the industry experts who share their thoughts about the current and future opportunities in the CRM arena. Let us know your thoughts. Annie JohnsonEditorialAI Integrated CRM ­ The Future of BusinessAnnie JohnsonManaging Editoreditor@apacciooutlook.com To subscribe to APACCIOOutlookVisit www.apacciooutlook.comArt & GraphicsAmelia StewartFlynn SmythToby LangtonJie Ch'angManaging EditorAnnie JohnsonSenior WritersLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerRachael ClarkRoy ChowDai ShihDan StanleyCopyright © 2019 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.NOVEMBER - 15 - 2019, Volume 05 - Issue - 57 (ISSN 2644-2876)Published by ValleyMedia Inc.*"Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff"Emailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comSalesJames Williamjames@apaciooutlook.com
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