MICHIRU: Building Better Workdays for Small Enterprises
Kohei Yuba, CEOFounded in 2018, MICHIRU has quickly grown into one of Japan’s leading robotic process automation (RPA) providers. It now works with more than 1,300 organizations across manufacturing, retail, media, and professional services. The company’s mission is straightforward: give SMEs automation tools that are simple to use, affordable, and built to take the weight of repetitive tasks off their teams right away.
“Our goal has always been to create technology that serves people, not the other way around. We want businesses of any size or technical ability to see real improvements in productivity and quality of life through automation,” says Kohei Yuba, CEO.
User-Friendly Automation at a Disruptive Price
MICHIRU’s strength is that it’s easy to use. A lot of automation tools need coding knowledge or take ages to set up.
The company’s software works the way people already use their computers, with simple actions like clicking, typing, copying, and pasting. Even a small shop owner with hardly any tech background can start using it without trouble. Logistics teams can handle bulk tasks on their own instead of waiting around for IT. Customers often say the interface feels natural and that help is easy to get when they hit a snag.
The company’s in-house development strategy allows for a proprietary, lightweight automation engine, keeping resources low while enhancing speed and reliability. MICHIRU RPA is priced at roughly one- third the market rate to allow smaller businesses a risk-free way to experiment and benefit from automation. The affordability has boosted uptake among organizations previously deterred by high costs.
Customers receive detailed onboarding, including training and workflow design, with guidance during free trial periods and continued support post-implementation. The assistance comes through multiple channels, like chat, email, and online meetings, to help clients quickly solve challenges and maximize daily value. MICHIRU also provides advanced OCR and image recognition, so the platform works with practically any software environment, from modern online tools to legacy systems.
The company’s in-house development strategy allows for a proprietary, lightweight automation engine, keeping resources low while enhancing speed and reliability. MICHIRU RPA is priced at roughly one- third the market rate to allow smaller businesses a risk-free way to experiment and benefit from automation. The affordability has boosted uptake among organizations previously deterred by high costs.
Our goal has always been to create technology that serves people, not the other way around. We want businesses of any size or technical ability to see real improvements in productivity and quality of life through automation
Customers receive detailed onboarding, including training and workflow design, with guidance during free trial periods and continued support post-implementation. The assistance comes through multiple channels, like chat, email, and online meetings, to help clients quickly solve challenges and maximize daily value. MICHIRU also provides advanced OCR and image recognition, so the platform works with practically any software environment, from modern online tools to legacy systems.
Real-World Impact for Japanese SMEs
The value of MICHIRU’s solutions is best measured by customer stories. At one media company, employees had to manually publish hundreds of articles every morning, entering content into their management system before dawn. After switching to MICHIRU RPA, the copy-and-paste workflow was fully automated, making early-morning shifts unnecessary, increasing productivity, and giving staff an improved work-life balance.
Impact goes beyond time savings. MICHIRU collects and analyzes privacy-protected usage data, along with feedback from interviews and review platforms, to measure labor savings, error reduction, and upskilling. These insights are added to sales materials and use cases, confirming the direct link between automation and improved productivity. With Japan’s aging workforce and declining labor pool, a solution designed to help both society and the economy is increasingly important.
MICHIRU's team is now adding generative AI to its tools to make automation even easier and smarter for everyday users. By focusing on usability, fair pricing, and constant improvement, the company has become a trusted partner for Japanese SMEs looking to grow through digital transformation. For companies bogged down by routine work, dependable automation is finally within reach, and it is changing the way smaller businesses operate and expand.
The value of MICHIRU’s solutions is best measured by customer stories. At one media company, employees had to manually publish hundreds of articles every morning, entering content into their management system before dawn. After switching to MICHIRU RPA, the copy-and-paste workflow was fully automated, making early-morning shifts unnecessary, increasing productivity, and giving staff an improved work-life balance.
Impact goes beyond time savings. MICHIRU collects and analyzes privacy-protected usage data, along with feedback from interviews and review platforms, to measure labor savings, error reduction, and upskilling. These insights are added to sales materials and use cases, confirming the direct link between automation and improved productivity. With Japan’s aging workforce and declining labor pool, a solution designed to help both society and the economy is increasingly important.
MICHIRU's team is now adding generative AI to its tools to make automation even easier and smarter for everyday users. By focusing on usability, fair pricing, and constant improvement, the company has become a trusted partner for Japanese SMEs looking to grow through digital transformation. For companies bogged down by routine work, dependable automation is finally within reach, and it is changing the way smaller businesses operate and expand.
