"insights into the 'dreamforce 2019' annual conference of salesforce"

By Apac CIO Outlook | Wednesday, December 18, 2019

Being one of the fastest growing enterprise software platform, Salesforce provides tons of unique capabilities at an determined pace and allows virtual customization and innovation

Fremont, CA: 'Dreamforce 2019', the Salesforce's annual conference held in Moscone Center in San Francisco, gave a number of insights into the Salesforce's developing strategies and the capabilities of marketing platforms today.

Being one of the fastest-growing enterprise software platforms and market leaders in marketing, sales, service, customer application development, and integration, Salesforce provides tons of unique capabilities at a determined pace and allows virtual customization and innovation virtually.

Here are some of the takeaways from the ‘Dreamforce 2019’

Personalized Marketing and Unified Communications

Every consumer feels special when personally addressed. Personal messaging helps a business to gain performance optimization. Salesforce's Customer 360 Truth addresses the long-requested need for customer relationship management (CRM) system, which will have a single source of truth (SSOT) that will consolidate first and third-party data to a single customer record.

The expectation of the customers for personalized messaging will definitely grow and Salesforce, though not the first one, but certainly is the biggest platform to address this. Even the medium-sized business can have advanced personalization and journey orchestration with the added features of Salesforce.

Use of API Integration in Business Development

'Dreamforce 2019' openly displayed the investments Salesforce made for acquiring MuleSoft for $6.5 billion and Datorama for $800million. This shows how important integration market is for Salesforce. The marketers and business development managers need to become familiar with the integration platform as a service (iPaaS) system and the Anypoint Exchange system. Serving application programming interface (API) integrations, the solutions are becoming important for optimizing workflows for the client's budgets and timelines.

Cover Market with Diversity

'Dreamforce 2019' observed a wide diversity in attendance. People from various corners of the world, speaking different languages, using Google Translate to make sense of signage of various English idioms attended the annual conference of Salesforce. It shows how diverse the market has Salesforce covered. During a chat with Marc Benioff in the conference, former President Barack Obama stated, "We all have blind spots, which is why diversity is not charity ... if you don't have diversity around that table you are missing a market, you're misunderstanding." To completely deliver on marketing technology's promise, businesses need to be more aware of sensitivities and cultural perspectives.