Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    DevOps

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    IT Services

    Marine Tech

    Networking

    PropTech

    Remote Work

    Robotics

    Scheduling Software

    Sensor Tech

    Simulation

    Smart City

    Software Testing

    Startup

    Storage

    Unified Communication

    Web Development

    Wireless

  • Automotive

    Banking

    Capital Market

    Construction

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Gov and Public

    Healthcare

    Insurance

    Legal

    Logistics

    Manufacturing

    Media and Entertainment

    Metals and Mining

    Pharma and Life Science

    Retail

    Sports

    Travel and Hospitality

  • CISCO

    Google

    IBM

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Collaboration

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Digital Signage

    Enterprise Architecture

    Enterprise Asset Management

    Enterprise Communications

    Enterprise Contract Management

    Enterprise Performance Management

    ERP

    Facility Management

    Field Service

    Fleet Management

    Gamification

    HR Technology

    IT Infrastructure

    IT Service Management

    Managed Services

    PLM

    Procurement

    Product Management

    Project Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • CISCO
    • Collaboration
    • Compliance
    • Contact Center
    • Healthcare
    • IT Service Management
    • Microsoft
    • Retail
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • Salesforce
    Editor's Pick (1 - 4 of 8)
    left
    Redefining the CIO's role

    David Kennedy, CIO, Transaction Services Group

    IT in a balancing act between Agility & Sustainable Value Creation

    Mourad Ajarti, Asia Pacific CIO, L'Oréal

    Never Fear the Cloud

    Dennis Hodges, CIO, Inteva Products

    Is It About It? Never Ever

    Ralf Schneider, CIO, Allianz Group

    The Future of Financial Markets: Getting Ready for the Next Level of Cloud Usage

    Michael Girg, Chief Cloud Officer, Deutsche Börse [FRA: DB1]

    From Sceptic to Believer, My Path to Cloud Security

    Rhys MacFarlane, Chief Security Officer, Luxury Escapes

    Inspiring Extraordinary Customer Success with Salesforce

    Alexandre Dayon, President and Chief Strategy Officer, Salesforce

    Salesforce: A Catalyst to Effective Digital Transformation

    Rob Whitaker, Salesforce Platform, Amp

    right

    Salesforce Launches New Tool to Encourage Content Developers

    By Apac CIO Outlook | Wednesday, September 16, 2020
    Tweet

    Publishers often choose a CMS that is homegrown. Other companies stitch together multiple systems off the shelf. CMS software vendors include Contentful, Butter CMS, Agility, and Contentstack as critical players

    Fremont, CA: Salesforce launched a new tool called Salesforce Content Management System (CMS), designed from the ground up to deliver a quality customer experience across multiple channels. The device which can be used to meld data, content, and personalization in a central location and then provide it to multiple screens is a hybrid content management system which enables content creators to draft content and then syndicate to external systems as well as across Salesforce to hit commerce sites, mobile apps, desktops, and other screens.

    "Salesforce built its CMS based on customer feedback and complaints about managing legacy content systems. The aim of Salesforce is to connect content, data, and customers. This is less about a CMS and more about what our customers are trying to do. Companies are trying to create a consistent customer journey and keep content moving. Everyone is on a content team," said Anna Rosenmann, vice president of product marketing for Community Cloud, Commerce Cloud, and Salesforce CMS.

    The challenging part here is that businesses have multiple content management systems designed for individual use cases that reside in silos. In most cases, CMSs are custom built. Publishers often choose a CMS that is homegrown. Other companies stitch together multiple systems off the shelf. CMS software vendors include Contentful, Butter CMS, Agility, and Contentstack as critical players. The Salesforce CMS comes feature-laden with the likes of drag and drop interfaces, headless APIs that can put content everywhere, connections to external and internal sites and apps, and, more importantly, personalization based on data. It also includes What you see are What you Get tools built-in.

    “It’s easy to build a simple CMS. It’s much harder to build an extensible, enterprise platform,” said Tony Byrne, founder, and principal analyst at Real Story Group "There's a lot of work they still need to do to feed other platforms around things like connectors, simulation, tracking, very advanced asset management (e.g., compound assets), object-oriented storage, etc.," he added. Surprisingly, for a company that pursues an aggressive acquisition strategy, Salesforce opted to build this tool by itself rather than buying a company and integrating it into the Salesforce

     

     

    tag

    Content Management

    Customer Experience

    Weekly Brief

    loading
    ON THE DECK

    Content Management System 2020

    Top Vendors

    Contactless Payments 2020

    Top Vendors

    Admired Tech 2020

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Popular E-Commerce Growth Trends in 2021

    Popular E-Commerce Growth Trends in 2021

    Four Reasons to Implement Cloud Managed Services

    Four Reasons to Implement Cloud Managed Services

    Leveraging CRM to Transform Leads Into Customers

    Leveraging CRM to Transform Leads Into Customers

    Major IoT Software Implementation Challenges

    Major IoT Software Implementation Challenges

    Key Advantages of Using Smart Home Technologies

    Key Advantages of Using Smart Home Technologies

    The Relevance of LMS in Education

    The Relevance of LMS in Education

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/-salesforce-launches-new-tool-to-encourage-content-developers-nwid-7194.html