3 Benefits of Marketing Automation Tailored for Insurers

By Apac CIO Outlook | Friday, July 19, 2019

While insurers are looking for smart and innovative marketing ways, marketing automation turns out to be a boon.

FREMONT, CA: The marketing platform has been evolving in order to cater to the requirements of insurance marketers. Marketers recognize the need to deliver on the commitment of value and pertinence by providing personalized product knowledge and branding content to a variety of different audience segments. The personalization imperative, integrated with privacy and compliance affairs, is driving a process-oriented shift in insurance marketing. There are many ways insurance marketers are benefiting from marketing automation.

• Recruiting New Agents

Insurance carriers depend heavily upon complicated distribution channels of agents and brokers to maintain and grow their business. Insurance marketers can leverage automation to deliver marketing content systematically. They can ascertain which efforts are resulting in over or under communications with the respective members within insurance distribution channels.

• Creating Personalized Experience

Customers crave personalized experience, and maximum tend to switch brands if a company doesn’t personalize communications. Reaching consumers at scale with customized messages may seem like a big task, but that’s where marketing automation comes in. Based on behavioral triggers, marketers can follow up with a thank you email and sustain these relationships with relevant offers. Customized lead acquisition forms are also an excellent tool that can help with personalizing content.

• Driving through Leadership

With the enhanced concentration on building strong relationships, insurance marketers are fortified with managing their brand presence over several distribution channels. Marketing automation facilitates marketers to distribute profoundly personalized electronic newsletters to train agent and user segments based on interest. Insurance marketers can deliver automated campaigns based on life events, profile data, and website behavior for instant engagement.

Marketing automation is the key for insurance suppliers, allowing them to gain a broader reach while also addressing personalized consumer experiences at scale. Technology teams like to work on projects that have definite requirements because they have a higher chance of success.

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