APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    3 Emerging Ad-Tech Trends

    People from business development and sales should understand the implications of adtech and its benefits. Let's look at some of those implications.  

    3 Emerging Ad-Tech Trends

    By

    Apac CIOOutlook | Thursday, February 20, 2020

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    People from business development and sales should understand the implications of adtech and its benefits. Let's look at some of those implications

    FREMONT, CA: Gone are the days when every family member watched the same shows at the same times in the same place, i.e. in their living rooms. Since the advent of television in the 1950s, the last decade was the most happening decade for the advertising industry.

    Today, viewers are streaming Digital content over the internet and have an absolute choice of what they want to watch, when they want, and from where they want. Similarly, advertisers can now automate media buys and micro-target individual consumers with the help of data collected through AI, and sell individual customers what they want and when they want. This trend has become so common that one doesn't need to necessarily in media or marketing sector to understand the implications of adtech and benefit from it. Let's look at some of those implications.

    Digital Streaming

    It is shocking but true that last year viewers have cut the cord or wires at the rate of seven per minute. All the channels are now distributed and streamed over broadband internet. This, to some extent, has given a blow to the television advertisers, but on the other hand, has opened up a new opportunity for potential advertisers. Advertisers can now stream their ads in the digital contents and viewers may have to mandatorily watch it, unless they pay an ad-free subscription fee to the channel or the digital platform. Remember, advertising shouldn't disappear anytime soon, as an informed customer is always a smart customer.

    Data-Driven Targeting

    Advertisers do follow us. Use of the cookies, hyperlocal location data, and cross-device identity graphs help advertisers to find and analyze consumers and their preferences. One might find it a coincidence that they come across the most relevant advertisement they have searched for, but that's not actually a co-incident. The cookies that get saved when one visits a particular website, say for shopping, gives the information to the advertisers, which helps them to target audience more accurately. Audience targeting is the new moral imperative. Advertisers can now target individual customers as per their demands rather than targeting a general demographic watching a TV show.

    Subscription Models vs. Ads

    Almost all digital players, including Netflix, Amazon, and Apple, have entered the paid-subscription bandwagon. Some of the hybrid players are squeezing out the advertisers from their platforms at a time when data-driven audience targeting is going through a reformation by serving relevant ads to the right people. With numerous subscriptions needed for all the streaming options, subscription fatigue is common. The pay-as-you-go model doesn't work for everyone, hence affects the viewership to a large extent. Research proves that viewers only pay for an average of 2.8 subscriptions.

    See Also: Top Media and Entertainment Solution Companies

    More in News

    Impact of Digital Transformation on Retail

    Impact of Digital Transformation on Retail

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Enhancing Customer Satisfaction through Omni-Channel Payments

    Enhancing Customer Satisfaction through Omni-Channel Payments

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/3-emerging-adtech-trends-nwid-7335.html