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3 Simple Tips to Strengthen Cybersecurity

Direct attacks, number of compromised web sites, email phishing campaigns, and malicious access points has grown exponentially, which has infected unsuspecting users – regardless of their devices –with spyware, malware, compromised application 

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Apac CIOOutlook | Thursday, March 04, 2021

Direct attacks, number of compromised web sites, email phishing campaigns, and malicious access points has grown exponentially, which has infected unsuspecting users – regardless of their devices –with spyware, malware, compromised applications, and even ransomware

Fremont, CA: Cyber-threats or cyber-attacks are the worst nightmares an IT company can have. According to a recent Fortinet Threat Landscape Report, Android-based malware represents 14 percent of all cyber threats. In addition to direct attacks, the number of compromised web sites, email phishing campaigns, and malicious access points have grown exponentially, which has infected unsuspecting users – regardless of their devices –with spyware, malware, compromised applications, and even ransomware.

Most of the companies nowadays allow their employees to access critical business apps or software, using their personal devices. The risk to an organization increases, if any of the personal device of these employees gets compromised. Therefore it is important to have cybersecurity awareness programs that provide insight into how these threats can be avoided effectually.

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Also See: Top Cyber Security Companies in Europe

Use Strong Passwords

Common mistake users make is, keeping the exact same password for their online accounts, maybe to remember them easily. In such cases, it becomes easy for the hackers to have access to all the accounts a person uses. Hence, it is advisable to have unique passwords for different accounts and keeping them in a password vault, which again should be highly secured. To even have more security, one must resort to a two-step authentication process. Though it increases the log-in process, it makes the process more secure.

Monitor Social Media

Hackers or criminals usually want to make the attack more personalized by alluring the victim to click on a link. And the most common and obvious place for them to gather information is social media sites. The easiest way to avoid that is to set up strict privacy controls that allow only selected persons to see your page. Individuals opening a social media account must be careful in selecting who they want to visit their accounts. And even if you know the person, first check to see if he or she is already a friend because there can be a possibility that their account is hijacked.

Beware of Public Wi-Fi

Places of public gatherings are most vulnerable to Wi-Fi attacks. While most of the public Wi-Fis are safer, criminals can always broadcast their devices as a public access point. When a user connects to those devices for the internet, the criminals have access to all the data moving between the victim and the third parties. Hence, it's a good practice to turn off Wi-Fi in such places unless required. In an emergency, they should verify the SSID of the location. Installing VPN software ensures secure and encrypted connections.

Check out: Top Connected Security Solution Companies

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AI and Cloud to Rule Business Intelligence

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Evolving Role of Surveillance in Security

Surveillance cameras are commonly perceived as vigilant observers, aimed at deterring crime. In reality, many of these cameras serve a passive function. They primarily act as a deterrent or offer valuable evidence when incidents occur. For instance, if your vehicle is stolen, you often hear, “Check the CCTV footage.” Although they are not constantly actively monitoring, these cameras play a crucial role in promoting safety and providing insights after an event has taken place. This scenario is however changing, and fast. Artificial intelligence is aiding surveillance cameras with the appropriate acumen to help the ‘watchful eyes’ to analyze live video footages, without requiring any human to govern it. This can be highly beneficial for public safety as it would help police and first responders to spot crimes and accidents easily. On the other hand, biometrics, which has remained a part of the security narrative for years now, is maturing evermore rapidly; allowing for retinal scanning, facial recognition, and even sitting posture, heartbeat, and body scent to recognize a human being. The age of privacy may have fallen behind, but security is still something everyone has to consider. Turning at the corner of a new reality, where abundantly available personal information makes it possible for criminals to target practically anyone, one would need to do more than just ‘employ’ the latest in security technology. Alongside, drones, which have been in use in the consumer market for quite some time now, have only recently started to become more common as a method of surveillance and security. Security drones can do everything from snapping pictures of suspicious or illegal activities, to actually chase down and follow potentially dangerous suspects. Some surveillance drones can hit speeds as fast as 50 miles per hour, and may also have the advantage of LED or infrared lights to better capture pictures and video. These new advances suggest public life can still be secure in an increasingly exposed world.  Check out:  Top Drone Technology Companies ...Read more

Strategized SEO for Profit

Online retail businesses need to maintain a lot of pages, making their SEO more complicated and time-consuming. Moreover, these online retailers need to adopt cutting-edge SEO solution for better results as search engines are incessantly regulation their algorithms. It not only optimizing the actual content of a company's website but also external factors such as the quality of the links that are pointing to the website and the company's social media presence. Visitors need to search for products based on a variety of different factors, and every product should come up when searched. Thus retail businesses have pages dedicated to every product that they sell. Companies should always try to obtain one of the top spots in the search engines to increase traffic, gain instant trust and decrease advertising costs. They should include the right keywords in their content, keeping in mind the types of words that people often type in. Companies can take the help of different keyword tools that help figure out which keywords and search phrases people use when they look for the items available in the store. To make it more beneficial, images can be added to the website which helps people get a better idea of what they are buying. Moreover, mages can come with a description and relevant keywords. Creating a more extensive site helps it rank better since search engines tend to favor larger sites over smaller ones. Additional content such as blog posts, interesting articles, or testimonials from past customers can also be included. Product reviews can also be beneficial for helping people find the products that they need. And last but not the least, the website should be mobile friendly and should be shared on as many social media platforms as possible. ...Read more

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