3 Ways to Catch Investments and Attract More Customers with Digital Signage and Kiosks

By Apac CIO Outlook | Friday, February 28, 2020

Digital Signage and Kiosks work hand-in-hand. The partnership works well when the message on the display board is strong, and the overall setup aligns to support the organization's goals

FREMONT, CA: Digital signage and kiosks are interdependent; they work well together. Digital signage end users are always in need of engaging and interactive displays, and kiosk end users are in search of ways to attract more users to the device. When placed together, the digital signage will attract end-users, and kiosks will make the experience way more interactive and better. There are more reasons that make the duo work miracles together, and some of them are discussed below

Better Interactivity Results in Better Analytics:

How effective is a particular avenue? Is it spreading awareness or attracting customers? These are the prime concerns of forany advertising campaign. With digital signage alone as a mode of advertising, the feedback and the number of people who have paved attention to the efforts will remain unknown. However, when an interactive element like a kiosk is added, analytics of the viewers, number of interested customers, and even potential leadscan be properly monitored.

With loyalty programs and games, even recreational events such as lucky draws attract more people towards digital signage. This will help the marketers understand the effectiveness of the campaign when compared to its projections.

People can be broadly Connected within Groups, and also on an Individual Level:

One of the effective ways to differentiate among digital signage and kiosks is the fact that digital signage is one-to-many solutions, and kiosks are a one-to-one solution. If elaborated, it means that digital signage conveys a message to all its viewers at the same time, whereas the kiosk will establish a connection with a user at a time. When both of these are combined, plenty of viewers get the message on a broader level, and those who are interested can be reached out to, by their interactions with the kiosk.

The Duo will Help Make some Extra Money:

No company will invest to install both kiosks and digital signage if the ROI on them is negligible. Expensive devices need to showcase some bottom line so that better marketing tactics can be employed in the future to reap increased benefits. When digital signage and kiosks are installed together, they help the companies to make revenue in a variety of ways:

• More customers are drawn in with attractive screens.

• Shopping for local brands and products can be encouraged by appropriately utilizing the advertising space on the kiosks.

• To go further, if the local brands are integrated to encourage online purchase options for the product on the kiosks, more revenue can be generated.

These are the three main benefits of installing digital signage kiosks. The installation should be carried out if the advertisement syncs with the type of product or project plan of the company. The addition of robust and attractive content on digital signage contributes much to a truly winning combination.