3radical Enters into a New Contract with Medicorp

Mediacorp chose 3radical's solution to drive readership, web traffic, and consumer data capture in support of the 20th anniversary, their entirely-digital, mobile-first newsroom. 3radical's strategic engagement solutions offer a mutually-beneficial environment motivating Mediacorp's readers to interact with the brand in a more connected capacity.

FREMONT, CA: 3radical, the leader in audience engagement and earned data solutions, has declared the signing of its newest client, Mediacorp, Singapore's national media network as well as the largest content creator.

Mediacorp chose 3radical's solution to drive readership, web traffic, and consumer data capture in support of the 20th anniversary, their entirely-digital, mobile-first newsroom. 3radical's strategic engagement solutions offer a mutually-beneficial environment motivating Mediacorp's readers to interact with the brand in a more connected capacity.

3radical's Voco gamification software allows Mediacorp to provide memorable interactions that inspire as well as incentivize audiences while earning their data on a permissioned basis.

Michael D. Fisher, CEO at 3radical, stated, "Mediacorp is a great example of how content creators must transform their digital experiences to meet the constantly changing needs of consumers, earn their engagement, and get a better understanding of each reader. We are so excited to be helping Mediacorp address this ever-evolving landscape by creating compelling engagement exchanges that more effectively drive loyal readers now and in the future."

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Mediacorp is a media network and content creator. Its purpose is to create engaging as well as trusted content and to inspire people and connect communities. Mediacorp engages more than three million people in Singapore daily across four languages on its digital platforms, including meLISTEN, meWATCH, and CNA.asia, six TV channels, and 11 radio stations. Beyond Singapore, Mediacorp also has an increasing international audience through CNA and content distributed across markets.

With a focus on nurturing talent as well as growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Yaar Antha Star, Anugerah, and SPOP, commissioning a vast range of work from local content creators, as well as collaborating with institutes of higher learning.