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From changing business strategy around the latest trends in buying behavior to finding new channels to grow customer base and advertise the brand, businesses need to focus on building brand loyalty even during the current situation to stay afloat.
FREMONT, CA: The recent health crisis has made people practice social distancing and refrain from going outdoors. People have stopped going to store and started choosing e-commerce to reduce the risk of infection.
It is essential that online retailers or marketers need to adapt to the growing market strategy in changing times.
Here are four tips to keep the eCommerce business growth stable during the pandemic:
As more people shop online, it is wise to introduce the business brand to a different sales channel to grow the customer base.
Optimize eCommerce Site
Make sure that the keyword is in line with the search behavior and, once identified, enhance the product description to reflect the same. Based on customers’ current needs and demands, organize the product catalog, and feature the items accordingly.
Delivery practices need to be changed to follow safe social distancing, and always update the FQAs section to highlight the changes in the business during the pandemic.
Building Brand Loyalty
To maintain the steady growth of an ecommerce, loyalty must be established among the customers. Specific approaches should be taken to create stable brand loyalty:
• Provide active customer service through different channels like social media, messaging, and email.
• Educate the support team to handle customer requests related to postponing in delivery by training them the various ways to point out to the customers that they are trying their best to deliver the products during this stressful time.
• Always maintain transparency with customers. If there is a delay in delivery, let them know ahead and not make them wait till the last moment. Keep them updated on the latest news on restricted areas and pin codes.
Shape Business around Latest Trends
The ecommerce business needs to keep up with the latest trends to cater to their customer’s needs and stay in the market. By practicing active social listening skills, organizations can determine what kind of products and services people are buying or expecting tp purchase after the pandemic.
By implementing machine learning, data can be analyzed to maximize customer and supplier relationships, predict customer demands, and develop efficient marketing campaigns.
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