4 Trends in Product Management

Product managers form product roadmaps, gather feedback from key stakeholders, analyze data to make informed decisions, and act as a bridge between teams.

Fremont, CA: The role of product managers used to be unclear a few years back, with some companies combining product managers with project managers, while others linked them to the engineering team. However, they now have clear defined roles in organizations as leaders in executing product vision and strategy, generating revenue for the business.

Here are four trends in product management

Increasing Options for Career Growth

Today, companies want to onboard those candidates with product management experience in the executive team. And as product manager roles become demanding and crucial to organizations, new job positions will open up, offering a clear ladder for product manager career growth.

Growth Product Manager as a New Kind of Product Manager

Although growth product manager shares similar skills and traits as a core product manager such as data analysis and experimentation, they emphasize on growing the business rather than the product.

They form theories on finding new users, conducting experiments, and analyzing data to make adjustments to optimize their success. A lot of growth product managers concentrate on user acquisition, conversion, and expansion.

Drive Experimentation and Unearth Consumer Insights

Product experimentation has become an essential part of product managers' jobs by carrying out customer interviews to receive product feedback after trying a new product is one way to get results after an experiment.

Product Managers as Leaders in Strategy

Product managers have become strategic leaders in organizations. They form the product outline, collect feedback from key stakeholders, analyze data to make informed decisions, and act as the link between teams, impacting both the products they work on and the entire direction and strategy of the company.

Product managers form product roadmaps, gather feedback from key stakeholders, analyze data to make informed decisions, and act as a bridge between teams.

See also: Top Accounting Outsourcing Companies