APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Atlassian

    CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Augmented Reality
    • Agile
    • Cognitive
    • Cyber Security
    • Digital Transformation
    • Atlassian
    • E-Commerce
    • Managed Services
    • RegTech
    • CISCO
    • Blockchain
    • IoT
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • Travel and Hospitality
    Editor's Pick (1 - 4 of 8)
    left
    How Cloud Systems are Impacting Business Environments

    Martin Stegner, CIO, NOVUM Hospitality

    The Impact Of Technology On Travel And Hospitality

    Steve Traplin, CEO, Groupon APAC

    Infinite Retailing, And Beyond

    Frank Trampert, Managing Director & Chief Commercial Officer, Sabre Hospitality Solutions, APAC

    Which Technology Best Suits the Hospitality Sector?

    Jessie Burgess, Executive Vice President, CIO, G6 Hospitality LLC

    Enter into the World of the Internet-of-Things or IOT

    Alfonso Venturi, CIO, Lease Plan Australia

    UX-The Broad Picture from 'What was' to 'What it's going to be'

    Kamal Sharma, CIO, Tally Solutions Pvt. Ltd.

    Wearables to Play an Integral Role in Guest Service

    Monika Nerger,

    How to Systemize Business Travel and Take Out Every Pain Point

    Ross Fastuca, CIO & Co-founder, Locomote

    right

    4 Trends that Make Hospitality Exceptional

    By Apac CIO Outlook | Thursday, January 16, 2020
    Tweet

    With the vibrant variety of cultures and languages, each country in the APAC region has its unique preferences and approaches towards tourism and hospitality. Here are some trends that are going to influence the sector in 2020

    Fremont, CA: 59.66 percent of the world's population stays in the Asia-Pacific region. It counts for nearly 4.6 billion people. This massive chunk of the population is undoubtedly a concern, but hospitality marketers look at this as a sizable market with ample opportunities. With the vibrant variety of cultures and languages, each country in this region has its unique preferences and approaches towards tourism and hospitality.

    Hospitality marketers take these nuances as the greatest opportunity to serve the Asian market because without understanding these variations, marketing underperforms and marketing falls flat. Here are some key trends that not only influence a marketer's approach considering the micro-nuances but also at a macro-level.

    Addressing the Millennials

    Millennials, making up 25 percent of the workforce, are entering their peak earning years. The West characterizes millennial behavior as a discrete one that shares more similarities than differences. The generation is more enthusiastic about traveling, and their rising purchasing power is affecting travel at all levels. A 2019 Hilton survey, which touched around 2,300 travelers across the Asia-Pacific region, reveals that 75 percent of them want to be an expert traveler and want to pioneer in discovering new locations. Hence, it is an excellent opportunity for marketers to address this generation, keeping in mind that they are the most technologically updated generation. 

    Mobile Bookings

     Mobile bookings have become a prominent method for travelers. Gone are the days when one used to sit in front of a desktop, search through the available options, and book for a tour. A report highlights the strong performance of the mobile channel among Asian travelers. There has been an enormous rise in the mobile booking share in just two years. Hence, marketing and retailing on mobile devices have become increasingly crucial for marketers. Using the right technology, a marketer can track the entire travel journey of a traveler, and based on that information, a marketer can offer more personalized service in the future. A multi-channel attribution, which though, isn't easy at times, is essential, which gives complete information regarding search, booking, in-destination, and post-trip feedback through the mobile. 

     Personalization 

    The travelers don't hesitate to share their data related to the tour and journey. The reason being, their preference for a more personalized experience. Asian travelers tend towards "more is better." So they comfortably share their data and experiences openly in social media and other social platforms. They expect the hospitality industry to use those data to make their journey and stay as personalized as possible in their next visit. The marketers have equally realized that data-driven personalization positively impacts conversions and revenue at scale. Hoteliers need to identify the tools necessary to capitalize this. Uniting around a single CRM can boost up the subscription by 50 percent through higher click rates and thus, increasing the revenue. 

    In-Room Technology 

    The smart generation prefers smart stays. Asian travelers expect their stays to get integrated with their smartphones. Mobile check-in and check-outs, push alerts, offering destination inspirations, and tailored in-room entertainment are some of the expectations of the travelers across the Asia-pacific region. Guests expect to be able to stream the content on their devices than in-room cable television. This may come up with astronomical data costs but hardly matters for travelers who want to consume content in native languages. Hotels are now joining hands with the companies that provide these facilities free of cost to the guests. They also provide access to smart room services and in-destination tips. 

    tag

    Entertainment

    Weekly Brief

    loading
    ON THE DECK

    Retail 2021

    Top Vendors

    Compliance 2021

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    The Advantages of Blockchain in lot

    The Advantages of Blockchain in lot

    Three Benefits of Deploying Cloud Telephony System

    Three Benefits of Deploying Cloud Telephony System

    Technology Trends that Bring Revolutionary Changes in the Way Education Imparted Before

    Technology Trends that Bring Revolutionary Changes in the Way Education Imparted Before

    What Is the Role of AI in Managed Services?

    What Is the Role of AI in Managed Services?

    Four Mistakes to Avoid when Implementing Digital Transformation

    Four Mistakes to Avoid when Implementing Digital Transformation

    How Edge Computing will Address IoT Challenges?

    How Edge Computing will Address IoT Challenges?

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/4-trends-that-make-hospitality-exceptional-nwid-7265.html