8 Most Exciting Digital Signage Trends That Will Drive Success in 2020
Digital signage solutions function as a strong brand-building platform for businesses to show vital product and service information using high-quality content, graphics, and videos
FREMONT, CA: With the capacity to produce extremely engaging and targeted content, digital signage brings information, education, and marketing closer to patrons, shoppers, tourists, travelers, employees, and learners. It entertains, captivates, and interacts with them throughout their day at shopping, transit, waiting, and gathering points. It is convenient, convincing, and fully focused on the customers. Digital signage has evolved rapidly over the previous century, with technology advancing and marketers embracing the benefits of replacing static signage with convincing digital counterparts. As digital signage continuously becomes more responsive and dynamic, it will become even more important to stay up-to-date on these trends to avoid lagging behind the competition.
The current big trends of 2020 include AI, personalization, predictive analytics, and many others:
AI
The sector has seen advances in Artificial Intelligence that allow data analysis to be more particular, more precise, and more easily available. This is good for companies because computers can use data feeds to specifically target displays based on the information they obtain. This means, not only better-integrated marketing campaigns, but also the individuals whose task was to compile this information are now released to become more engaged in the company as a whole, as opposed to having their heads buried in information sets indefinitely.
Predictive Analytics
A corresponding emerging trend predicts more significant use of data-driven digital signage, which utilizes interactive technologies to deliver key analytics. This data is then applied to optimize content and raise ROI.
AI-Powered Personalization
Technological advances are also helping the generation of more and more tailored and personalized experiences. Personalization is one of the most efficient ways of using technologies such as detection systems and machine vision as well as improving customer engagement, creating the opportunities for meaningful and relevant consumer interactions. Integrating technologies that allow better connectivity, intelligence, and responsiveness enhances digital signage capacities to become much more personalized, with intelligent kiosks that will enable individuals to plan their whole day, becoming an increasingly common choice for more prominent retail outlets.
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Interactivity
Several technologies fuel exciting developments in digital signage interactivity, allowing new applications like browsing product catalogs, browsing menus, requesting particular data, and even placing orders. These include touch screens, facial recognition software, and Near Field Communications (NFC), all promising to produce more customer engagement and more personalized user experience. In specific, touchscreen interactivity, which provides the familiar feeling of smartphones, media tablets, and internet applications, makes content exponentially more appealing to the connected, technology-savvy audiences of today.
In digital signage, facial characteristics detection technology is used to capture demographic information of the client insight and to demonstrate the product that is most appealing to that demographic based on big data analysis.
Screen Sizes
As technology continues to move forward, and expenses decrease correspondingly, ever-larger screen sizes will continue to enter the market. Expect to see more creative and convincing use of screens as big as 84 " inches along with more widespread use of extensive video wall settings. On the other hand, the use of smaller screen sizes is an evolving trend expected to develop exponentially in the coming years. Foremost among these is Power over Ethernet (POE), which drops the intricacies and costs associated with running AC power on small screens and is considered by many to be a game-changer that will fuel mass adoption of small screen signage for retail shelf and hospitality applications.
Digital Signage-as-a-Service to Become More Viable With SD-WAN
Digital Signage-as - a-Service is a cloud-based solution that offers service model advantages to clients who do not want to have the trouble to purchase and maintain their own software permits and servers. This choice could be due to a preference for an operational expenditure model, a lack of IT employees or merely the scalability and flexibility offered by the OpEx model. They still need to physically house and handle the display and player part of the network. But mostly if the hardened media player and the display screen are used, the “set and forget” option can be effectively utilized.
Displaying networks of places running 24/7 and covering an ample space or multiple locations are good examples of SaaS use cases of digital signage. Examples of that are airports, railway stations, bus stations, digital billboards 24/7. Digital Signage SaaS provider offers 24/7 access to the web-based Content Managed Server (CMS) in the cloud, and individual software licenses for media players deployed at client’s end. Users or executives of digital signage can connect to any device and handle their display content from anywhere. Locally each screen or a batch of screens is linked to a media player that publishes content on it which it receives from the CMS.
Media Formats
The content of public signage will continue to change rapidly from static to dynamic, with trends anticipating continuous rises in the use of Full HD 1080p video. New and emerging screen solutions technologies will continue to allow this change, as well as the reduced cost of processing of these systems. An additional enabler is the enhanced use of file formats such as HTML5 and H.264 video compression, which requires less storage room and renders video easier to manage over the network.
3D Wayfinding Solutions Will Rise in Popularity
Wayfinding solutions are becoming a widespread instrument to make individuals visit big government spaces or buildings more comfortably. The building’s interactive 3D maps can be pinched, zoomed, and rotated, and it enables users to quickly understand where they are and where they want to go. Hospitals, malls, casinos, museums, exhibitions, cruise ships and many other kinds of government areas will boost the adoption of digital wayfinding systems, and 3D mapping will be a primary driver of many of these requirements.
Conclusion
Digital signage today is mature enough to deliver accessible and reliable alternatives after a decade of fast conversion and development. However, it reflects comparatively new technology that is quickly developing. As change continues and interactive displays and kiosks become more cost-effective, marketers and administrators will enjoy more and more possibilities to communicate efficiently with audiences in nearly any setting, including retail, healthcare, production, education, transport, hospitality, the workplace, and more. For the digital signage sector, further, expansion is ensured, with signage trends keep on changing every day. There is plenty of room for new developments in the field, as businesses consider their options with regards to digital signage.
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