Thank you for Subscribing to Apac CIO Outlook Weekly Brief
A Strong CRM System for a Stronger Market Value
By apacciooutlook | Monday, December 03, 2018
PLEASANTON, CA: Zoho, a provider of collaboration and business productivity tools, launches its multichannel customer relationship management (CRM) software with refreshed user interface along with Timeline View, Page layouts and Gamescope features that provide an edge for salespeople to close deals.
The latest version of Zoho CRM enables salespeople to engage their customers via email, social media, live chat, and phone communications. The SalesSignals feature helps salespeople make a rapid growth by keeping them informed in real-time about customer actions.
The Zoho SalesInbox feature improves the quality of emails by organizing in accordance with CRM data. It also offers useful metrics such as template analysis, version comparison and open rates to aid salespeople.
The new ZohoCRM mobile app allows sales representatives to check-in at customer location, find prospects nearby, track sales activities, and close more deals on the move with their mobile app. With the Zoho Motivator app for iOS, sales managers can also promote sales contests, leading to a fast growth of the business.
Smart new features like Timeline View and Advanced Filters minimizes the processes involved in sale and maximize selling. Salespeople can see their customers' historical data and their interactions with the team, along with upcoming actions that have been assigned to the members of their team. Their Page Layouts enable companies to handle multiple products and processes using a single CRM account. The new feature, called Gamescope is an attempt to promote healthy competition within a team.
"Today, every progressive sales team needs a CRM that connects with customers and prospects regardless of their preferred communication channel,” says Raju Vegesna, Chief Evangelist, Zoho. “At the same time, the CRM must remain flexible enough to advance the sales process through any channel. Our aim with this release of Zoho CRM is to provide the multichannel support that connects salespeople, prospects and customers and provide the usability enhancements that close more deals.”