FREMONT, CA: Adobe unveils a new content management solution, to simplify and help companies build, maintain and manage enterprise applications easily, as like with other consumer applications. The latest announcement, Adobe Experience Manager Mobile, provides solutions to organizations in the retail, manufacturing, media and entertainment, financial services, travel and hospitality, and healthcare industries.

Adobe Experience Manager Mobile connects applications with critical business data and systems such as customer relationship management (CRM) and enterprise resource planning (ERP) to help developers extend the functionality of the apps.

The Adobe Experience Manager Mobile

The Adobe Experience Manager Mobile enables the ability to use new or existing content from any content management system or digital asset management system. It includes use of content from Adobe Experience Manager Sites and assets to create a new mobile application channel. Thecontent can also be leveraged with the same workflows and teams to cross-publish to websites and apps.

Creative assets can be accessed to produce apps by integrating with Adobe Creative Cloud. Adobe Experience Manager Mobile allows designers to create apps easily for iOS, Android and Windows platforms. Once the app is built developers can use the Cordova device APIs (application program interfaces)  and custom plug-ins to connect critical business systems including CRM and ERP for personalization and data capture, and product information management (PIM) tools for scalable product catalogs

 Adobe Experience Manager Mobile’s unified dashboard view allows easy management of a large number of apps within an enterprise from a single location. It also supports over-the-air content updates eliminating the need to overhead- app store resubmission.

Adobe Experience Manager Mobile also enables management of content by using Adobe’s analytics and app services, free of cost. Adobe Target enables personalization to continuously improve the user experience. Features such as push notifications, in-app messaging and deep linking help drive engagement by delivering the most pertinent and up-to-date information to enterprises using the app.

“Mobile apps are integral to the enterprise, yet brands struggle with how to build, manage and deliver mobile experiences that consumers have grown accustomed to,” says Nick Bogaty, senior director, Adobe Experience Manager Mobile. “Adobe Experience Manager Mobile brings the simplicity, functionality and design that people expect to enterprise apps.”