Agile Marketing: From Strategy to the Spotlight

Today, agility is one of the most in vogue digital marketing buzzword. With the rapid pace of innovation happening in the advertising industry, there is no doubt that marketers moving toward spawning strategies will help them to be in the same pace with the changing market.

Back in times, media plans were built with a focus around the broadcast TV.  In contrast, latter-day marketers are faced with a range of social media platforms that propose exclusive consumer experiences, targeting options, and analytics. For instance, Facebook has around six million advertisers with the most varied ad index and Instagram has become appealing to brands looking to share ads and channel consumers through the trail to buy. As a result, the nimble way to advertise on social media is to develop a large array of assets. Thus, agile marketers are in a regular loop of learning and optimizing,

There are a number of requisites for agile marketing to work. A marketing company should have a clear idea about the mission to accomplish with its agile initiative and have sufficient data, analytics, and the right kind of marketing-technology infrastructure in place. Despite the fact that these rudiments are vital for success, the most important part is bringing together a panel of talented people who can work together at speed and possess skills across multiple functions.

The products that reign will be those that generate and learn, repeatedly. Currently, there are many trends emerging in the online technology space and hence, companies should adopt these new emerging trends instantaneously. Becoming agile is the smartest social media marketing strategy to ensure that the brand survives longer.