AI for Knowing Customers' Preference in E-Commerce

There was a time when we used to see AI only in sci-fi movies and books. But, the scenario has changed a lot today. In the last decade or more precisely the past few years, several industries have embraced AI to get to closer to customers than ever before. According to a report from Gartner, 85 percent of customer interactions will be managed without any human intervention by 2020.

While many industries have witnessed profound growth owing to the services of AI, e-commerce deserves a special mention because it has created several viable portals through AI to enhance the interaction channels of customers. During purchasing AI can act as a virtual assistant and give customers shopping notifications and personalized recommendations of the best-suited products. With AI machine learning, e-commerce portals can learn and remember customers’ preference so that it can recommend purchase items without doing any manual work.

Many e-commerce providers also used chatbots to check the status of any specific order and ask questions if they have any doubt related to that account. Chatbots enables customers to make personalized service they need without waiting for a long time. The bots can scan the online profiles of customers and respond to their queries them in real time. Apart from rendering personalized customer services, bots also bring forth customer intelligence capabilities. If an e-commerce company uses chatbots for scanning customers’ profiles and purchasing history, they get a lot of data to improve their offerings and be competitive in the market. It also helps industries to leap ahead in the market race through keeping a competitive price with market standards.  

Used in almost every industry today, one can predict that more and more AI be leveraged in the coming years to determine the predictability of customer behavior.