APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Atlassian

    CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Augmented Reality
    • Agile
    • Cognitive
    • Cyber Security
    • Digital Transformation
    • Atlassian
    • E-Commerce
    • Managed Services
    • RegTech
    • CISCO
    • Blockchain
    • IoT
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • Digital Marketing
    Editor's Pick (1 - 4 )
    left
    The Marketing Technology Landscape: All-In-One Marketing Cloud Solution Or Best-Of-Breed Provider?

    Rohan Lock, Regional Director, APAC, dotmailer

    Driving Digital Transformation: The Evolving Role of a CIO

    Gavin Selkirk,

    In the Digital Economy, the Human Touch Still Matters

    Richard Spence, Managing Director, ASEAN, Avaya

    Implementing a Data-Driven Marketing Strategy

    Wayne Jasek,

    right

    AI shaping the future of copywriting

    By Apac CIO Outlook | Friday, December 14, 2018
    Tweet

    Artificial Intelligence a boon for Content writersIn business, creativity thrives most in advertising. Imagination is valued above all. Creating content is an essential component of advertising. In copywriting the art and science of writing is combined. Writing better copy enables converting more readers into customers. Creating this high-quality content is a challenge that almost every organization faces. But as the need for content grows organizations are turning to artificial intelligence (AI) to help with the content creation process.

    AI in copywriting shows promise, the smart business writing tools are better suited to support human writers. This shift in writing strategy is fueling the growth of content marketing industry.

    The branch of Artificial Intelligence is focusing on the process of human speech. It can be used to analyze both written and voice-based dialogue from customer service conversations. It works breaking down words, phrases, and sentences into their fundamental units. This process is known as tokenization, which helps in comprehensive language processing. Complex natural language processing methods like content categorization, contextual extraction, sentiment analysis (identifying the mood of the content), and machine translation are also in emerge to aid in creating quality content. This overall process called Natural language processing(NLP) is also used to create voice-based platforms that can respond to both facts and questions.

    Tailoring quality content for a target segment consumes a lot of time and energy. Content curators are now using AI generated algorithms that provides quick identification of what type of content is most likely to appeal specific readers, the type of queries that should be answered, and which concerns needed to be addressed. This is helping in crafting engaging content.

    Social media marketing has become an apparent tool for business these days. NLP algorithms can be trained to identify the words and phrases that will most yield in social media marketing, including Facebook post, email campaigns, and tweets. This tool helps in automation of social media management.

    The complexity in human language makes it beautiful and uniquely human. This is the reason why AI can't write for emotional impact, or to originate ideas. In short, talented writers will never be replaced by AI in the foreseeable future. Which itself makes the limitation of AI.

    Weekly Brief

    loading
    ON THE DECK

    Retail 2021

    Top Vendors

    Compliance 2021

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    The Advantages of Blockchain in lot

    The Advantages of Blockchain in lot

    Three Benefits of Deploying Cloud Telephony System

    Three Benefits of Deploying Cloud Telephony System

    Technology Trends that Bring Revolutionary Changes in the Way Education Imparted Before

    Technology Trends that Bring Revolutionary Changes in the Way Education Imparted Before

    What Is the Role of AI in Managed Services?

    What Is the Role of AI in Managed Services?

    Four Mistakes to Avoid when Implementing Digital Transformation

    Four Mistakes to Avoid when Implementing Digital Transformation

    How Edge Computing will Address IoT Challenges?

    How Edge Computing will Address IoT Challenges?

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/ai-shaping-the-future-of-copywriting-nwid-5842.html