Aiding the Supplement Landscape to Evolve
The supplementary industry landscape today is witnessing several challenges to evolve. Companies that were leading in the past still struggle to retain themselves in today’s world. This makes the consumer less efficient and less desirable. Only a few of the companies offer satisfactory products to their customers.
Founded by Aaron Singerman, an entrepreneur in the supplementary industry, REDCON1 was created to ensure that the end consumers receive real hardcore products that deliver real results. REDCON1 features supplements and apparel for serious athletes, fitness enthusiasts, weekend guerrillas, and all-around beginners. The strong military branding of the company is highlighted by more than 7,000 tier operators worldwide. The products and brand feature transparent, efficient formulas that deliver company-supported results.
Aaron Singerman, CEO of REDCON1, stated, “From the inception of REDCON1, one of our goals was to be available for servicemen and women. We have always offered big discounts to active and former military personnel, but the ultimate goal was to be sold on base.”
REDCON1 products can be found in all major retailers of supplements such as Vitamin Shoppe, GNC, Bodybuilding.com, Muscle & Strength, A1 Supplements, Amazon, and more than 1000 national brick and mortar stores. The brand is also available in more than 70 countries around the world and grows on a weekly basis internationally.
The expansion of REDCON1 continues through a new partnership with Academy Sports, an outdoor and sports giant with 290 locations in 16 countries. REDCON1 further strengthened its military presence and is now offered worldwide in the military and air force base exchanges. These expansions of the channel show that this is the fastest growing company in history. REDCON1 is one of the youngest brands that are exclusively top-tier on their shelves.
In 2017, the company reported revenue of $4.8 billion, a large increase compared to the year before. They continue to add newer products to their selection of sports supplements and now have a dedicated space with top supplement brands. 2018 was a banner year for REDCON1, which saw a year-on-year average revenue increase of 300 percent, and the company expects the growth to continue in 2019 and beyond.