Anaplan's App Hub Market Analytics to Embrace Better Business Insights in Enterprises

SAN FRANCISCO: Anaplan, a provider of sales performance management solution, expands “Anaplan App Hub” to enable their customers build and share apps for better business insights. Companies can use this platform for various planning and management needs including sales quota and territory planning, incentive compensation management, sales forecasting, sales capacity planning, marketing performance management, trade promotion management, and market share and growth forecasting.

Anaplan App Hub

The Anaplan App provides real time analytics of sales revenue, marketing funnel metrics, and customer journey behaviour for better impact on the businesses. It optimizes tradepromotions at detailed level and adds campaign and products in real-time. The platform enables the marketing professionals to manage their investments across organic, paid, and earned media.

The marketing teams rely on traditional outdated technology solutions to forecast budgeting and making important decisions on revenues. Anaplan’s marketing apps resolves these challenges by aligning businesses strategy to one single platform.

"We're seeing a fundamental shift in the way organizations want to work. By removing the administrative burden from their teams, employees are able to focus on strategic, agile decision-making around key factors impacting the business," says Rowan Tonkin, Anaplan Practice Lead, Sales and Marketing Apps. "The Anaplan platform gives sales and marketing teams the flexibility they need to create effective plans, continuously monitor performance, and course-correct often. With accurate sales forecasting and a realistic understanding of the impact marketing programs are having, these teams are truly able to contribute to the overall success of the organization."