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    • Augmented Reality
    Editor's Pick (1 - 4 of 8)
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    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Essential Technology Elements Necessary To Enable Transformations

    Leni Kaufman, VP & CIO, Huntington Ingalls

    Taking the Right Technology Initiatives

    Jawahar Kaliani, Deputy CIO, Department of Treasury - Office of the Comptroller of the Currency

    Changing the Way we Work

    Amol Bargaje, CIO, Jenner & Block

    Dipping in a toe or Going Full Belly Flop : Incorporating Augmented and Virtual Reality into the Design Process

    Raymond Kent, Principal, Director of the Innovative Technology Design Group, DLR Group

    Simulators are the New Way to Extend Beyond Virtual Reality

    Scott Mcmillan, Manager of Technology and Innovation at Melbourne Water

    Augmented and Virtual Reality in Today’s World

    Mayank Singh, Head of Digital, Technology and Marketing Departments, Domino’s Pizza, Indonesia

    Making the Most out of AR Technology

    Stephen Witherden, Technical Fellow – Software Engineering, Beca

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    Augmented Reality Giving a Futuristic Makeover to the Entertainment Industry

    By Apac CIO Outlook | Thursday, July 04, 2019
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    Characters in the movie could bulge out of the screen and walk into the living room! AR technology has a lot more to offer the entertainment industry in the coming days.

    FREMONT, CA: The entertainment industry could see a complete makeover in a few years from now. Technology is going to be responsible for determining the future of entertainment industry. One can expect the entertainment experience to change in many ways, ultimately becoming more interactive and immersive. Augmented Reality (AR) is the technology is altering the present reality of entertainment.

    AR is capable of transforming media and entertainment by creating unique meeting points of reality and imagination. From bettering entertainment standards to enabling enhanced perceptions, AR can capture attention and give incredible viewing, listening, and reading experiences. Publishing seems to be an unlikely subject in AR, but that is not so. Newspapers and magazines can expect AR to make content more interactive, thereby giving readers much more than texts and images on pages of paper.  There are examples and many use cases where newspapers have successfully experimented with interactive advertisements, video demonstrations, and many such applications.

    Check out: Top Media and entertainment Companies

    The experience of watching television has undergone subtle changes throughout the decades. From antenna sets on rooftops to digital set-top boxes, a lot has come and gone. These days, the internet and smart televisions are ruling, and people have access to a lot of content. AR can define interactive television viewing experience and make the available content much better. The face of television entertainment will be revolutionized if AR enters everyday usage.

    The audio entertainment industry can vouch for many exciting developments with the help of AR. Although the applications are still mostly at experimental changes, some companies have introduced products like AR enables ear buds that allow a lot of customizations. Audio modification technology gives much better controls, and people can filter out real-world noises with its assistance. The music industry can leverage AR too. The concept of live concerts could be improved. Listening to music while AR provides the lyrics, add a better element.  The prospects for better entertainment are huge.

    Key Media and entertainment companies: Alphonso, Softjourn, Belcor Media, Kaltura 

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