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    • Augmented Reality
    Editor's Pick (1 - 4 of 8)
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    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Essential Technology Elements Necessary To Enable Transformations

    Leni Kaufman, VP & CIO, Huntington Ingalls

    Taking the Right Technology Initiatives

    Jawahar Kaliani, Deputy CIO, Department of Treasury - Office of the Comptroller of the Currency

    Changing the Way we Work

    Amol Bargaje, CIO, Jenner & Block

    Dipping in a toe or Going Full Belly Flop : Incorporating Augmented and Virtual Reality into the Design Process

    Raymond Kent, Principal, Director of the Innovative Technology Design Group, DLR Group

    Simulators are the New Way to Extend Beyond Virtual Reality

    Scott Mcmillan, Manager of Technology and Innovation at Melbourne Water

    Augmented and Virtual Reality in Today’s World

    Mayank Singh, Head of Digital, Technology and Marketing Departments, Domino’s Pizza, Indonesia

    Making the Most out of AR Technology

    Stephen Witherden, Technical Fellow – Software Engineering, Beca

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    Augmented Reality is the Next Big Thing

    By Apac CIO Outlook | Wednesday, November 27, 2019
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    In one of the warm sunny mornings of 2016, New York’s central park was flooded by a sea of young crowd, screaming the names of Pokémon characters. This phenomenon was not just restricted to the avenues of New York; it had spread globally. The new mobile application Pokémon Go had immortalized the 90s gaming exuberance by bringing it to the real life. It was for the first time that people around the world came across the term Augmented Reality, which was hidden under the aegis of Virtual Reality. Now that the Pokémon Go fad has been ebbed, the tech world needs to ponder over the learning that it has left. It indeed was the first social experiment with AR that has created a new breed of customer like no other application in the past.

    Check This Out: Top AR/VR Solution Companies

    Augmented Reality, which has remained in the shadows of VR since the 1960s, exploded after the Pokémon Go incident. Currently, more and more organizations are seeking to reap its benefit through a meticulous strategy. E-commerce could be one of the major benefactors of AR as it will allow such organizations to turn the drawing room of consumers into trial rooms. Augmented Reality would enable e-commerce organizations to give its customers the feel of a physical store, thereby increasing loyalty and enhancing brand value. Even for brick and mortar stores, the underrated AR technology can create unique customer experience by coalescing digital and physical shopping.

    All in all, the prospect of Augmented Reality is immense in equipping the technology world with unique functionalities. Although, to begin with, some skepticism is incumbent, however, with the rapid paradigm shifts in the tech ecosystem, AR is bound to make inroads into every possible industry.

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