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Augmented Reality Transforming Physical Stores
Today’s customers now have the ease of calling the vehicle and picking up the items they want, and the vehicle will be a part of their convenience stores. Unlike grocery industry giants, small businesses lack the budget to perform in the competitive world. However, these small businesses can use technologies such as Augmented Reality (AR) as their weapon to outperform their competitors. Here’s how AR can help small businesses:
AR technology is integrated with the user’s environment. It can help address the pain points of shopping and enable virtual try-ons. According to a survey by DigitalBridge, 33 percent of the customers prefer purchasing an AR preview of the product. AR makes the trial of the product risk-free while making the shopping experience unforgettable.
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AR allows shoppers to customize their items along with virtual trials in real-time. Providing a flawless experience to the customer increases their loyalty towards the brand. 57 percent of the marketers say that personalization is the main component in delivering a seamless customer experience. When a customer designs their product they put a lot of effort, and if they love the product, they will become loyal customers.
Locating a specific item in a large departmental store is difficult. AR can provide reliable and straightforward in-store navigation. According to a report, indoor navigation and data tracking market will be worth $41 billion by 2022. The technology uses motion tracking technology to provide efficient navigating to the users.