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    Augmented Reality Transforming Physical Stores

    Today’s customers now have the ease of calling the vehicle and picking up the items they want, and the vehicle will be a part of their convenience stories.  

    Augmented Reality Transforming Physical Stores

    By

    Apac CIOOutlook | Monday, March 04, 2019

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    Today’s customers now have the ease of calling the vehicle and picking up the items they want, and the vehicle will be a part of their convenience stores. Unlike grocery industry giants, small businesses lack the budget to perform in the competitive world. However, these small businesses can use technologies such as Augmented Reality (AR) as their weapon to outperform their competitors. Here’s how AR can help small businesses:

    Risk-Free Trial

    AR technology is integrated with the user’s environment. It can help address the pain points of shopping and enable virtual try-ons. According to a survey by DigitalBridge, 33 percent of the customers prefer purchasing an AR preview of the product. AR makes the trial of the product risk-free while making the shopping experience unforgettable.

    Check This Out: Top AR/VR Solution Companies

    Personalization

    AR allows shoppers to customize their items along with virtual trials in real-time. Providing a flawless experience to the customer increases their loyalty towards the brand. 57 percent of the marketers say that personalization is the main component in delivering a seamless customer experience. When a customer designs their product they put a lot of effort, and if they love the product, they will become loyal customers.  

    In-Store Navigation

    Locating a specific item in a large departmental store is difficult. AR can provide reliable and straightforward in-store navigation. According to a report, indoor navigation and data tracking market will be worth $41 billion by 2022. The technology uses motion tracking technology to provide efficient navigating to the users.

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