Avanade, a global IT consulting and service provider, announced the acquisition of Loud&Clear, a digital and experience design agency based in Melbourne. Loud&Clear will support Avanade’s clients.

The benefits of the acquisition are mutual. Avanade's clients will be benefited from Loud&Clear's digital strategy, user experience, and marketing automation. Plus, Loud&Clear’s expertise in Sitecore and Drupal will prove beneficial to Avanade. Loud&Clear will become Avanade's first digital innovation studio in Melbourne and be a part of a global network studio chain. The studios are focused on creating user-oriented experiences from prototyping and proof-of-concept. Avanade plans to continue its operations and rapidly scale them at the same time.

Loud&Clear has provided digital solutions for a diverse base of clients in industries like financial services, retail, healthcare, agriculture, education, telecommunications, utilities, and sports. They have been start-up incubators internally and partnered with clients to innovate digital solutions.

Anna Di Silverio, Avanade Growth Markets Area President said, "Loud&Clear's digital expertise combined with the agility of their agency approach will enable us to bring the 'art of the possible' to our clients as they look to transform in the digital world. We share a similar culture of innovation as well as the experience and expertise required to deliver the best customer and employee experiences, digital marketing, e-commerce and digital advisory solutions for our clients."

Ben Beath, Managing Director, Loud&Clear said, "We are very proud of the company that we've built with Loud&Clear.” He further added, "This is absolutely the right time for us to join Avanade to achieve even greater success working on a regional and international scale. It's an exciting time for both companies. Our unique way of working - with cross-functional squads delivering Experience Design, Strategy and Development at high velocity - will underpin continued growth with the scale and reach of Avanade."