BI WORLDWIDE Acquires Bunchball to Enhance Gamification Technology

BI WORLDWIDE (BIW), a global engagement company that masters in employee engagement has announced its acquisition of Bunchball, a market leader and innovator in gamification solutions. With both organizations focusing on delivering measurable results at the core of their answers, clients will benefit from the expanded and innovative offerings designed to drive behavioral changes.

Gary Hansen, COO, BI WORLDWIDE, said, "We are excited to join forces with the successful team at Bunchball, the company that founded the gamification industry.  By integrating their proven, patented gamification technology, we bring unmatched flexibility to the market."

Bunchball provides solutions that start with the data-driven guidance to motivate sales teams, and enhance channel strategy and boost employee collaboration. Powered by game mechanics, organizations find success by recognizing and rewarding employees and partners when they engage in high-value activities that have a bottom-line impact. It also includes visual feedback such as progress bars, badging, team points, and leaderboards as well as learning challenges, sales competitions, and social activity. A sport or competition generally inspires people to perform well. Bunchball's applications focus on the human element to deliver a positive Return on Investment.

Joe Fisher, CEO of Bunchball said, "Today's announcement creates the industry's first comprehensive suite of motivation, engagement and performance solutions. Companies now focus on a sustainable and proven way to drive performance while creating an ideal, productive experience for sales teams, channel partners and employees. Together, our companies are uniquely positioned to help large enterprises drive action, gain insights and achieve strong business results."