Legacy content delivery methods were inefficient as content creators didn’t have a platform to showcase their capabilities. Fast forward to 2018, there are lot of agents and marketers especially for the content delivery process making the life of content creators, easy. The content creators are also supported by blockchain in the content industry. The most important advantage for availing blockchain is the elimination of third party involvement, reducing transaction costs. Proof of existence is a service employed by blockchain which certifies content by time-stamping it in a Bitcoin with a cryptographic record.

With its chain of contacts, blockchain delivers content with a high quality to a wide range of users without modifying its originality. Blockchain also ensures that the content creator is in complete control of their content. It is only with their consent that the content can be copied or removed from any website. Even if they make a single change in the content it is recorded with time stamp enhancing transparency. Moreover when a change is made, the content creator need not modify every user’s content with blockchain, because it is done simultaneously. Hence blockchain is also known as a decentralized ledger.

Blockchain also enables smart contacts and helps to deliver the right content to the right user. In the form of open transaction and digital certification, Blockchain ensures a secure and reliable transaction through which content creators can reduce the uptime and expense, delivering the right quality content to a number of users.