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Boosting Sales with the Latest VR-Based Marketing Practices

By Apac CIO Outlook | Friday, August 16, 2019

Virtual Reality (VR) is seamlessly creating wonders in the world of business. Revitalizing lifestyles, upgrading industrial processes, marking the start of an all-new and innovative marketing approach, and enhancing the user experience, VR simulations have now become hot favorites of every entrepreneur. By simulating a 3D tech-driven environment in the real world space, the technology of virtual reality can create immersive experiences, which attract customers and further serve as potential marketing solutions. Most of the marketing professionals and business analysts are adopting VR-based strategies as they seem to be reliable and effective in terms of delivering compelling buyer experiences. Check out the new VR entrants, innovating the marketing paradigm.

• Self-driven VR headsets

Surpassing the trend of compact device-dependent VR headsets, the sector of marketing is now adopting standalone VR devices, which offer better and more advanced features. Being an apt Business-to-Consumer (B2C) marketing tool, this self-driven sophisticated VR headset has been gaining increased acceptance among the users and the sellers. With this, product promotions can be made more influential and scalable. Very soon, standalone headsets are expected to impact the Business-to-Business (B2B) space as well.

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• VR-native advertising

Businesses are finding virtual reality technology-based advertising techniques way more impactful compared to the traditional ones. The advent of various VR-based media use cases serves as an ideal platform for delivering content related to both branding and product. Advertisers use VR technology to obtain full-fledged and creative campaigning ideas.

• VR-enabled product design

Virtual reality offers useful insights about products and services, using which, developers can design better and sophisticated modules. VR-enabled architecture smoothens the processes involved in deciding and developing the product specifications.

To meet the growing customer demands and evolving expectations, marketers are embracing trending VR innovations. Integrating the features of VR technology, entrepreneurs are can now necessarily achieve customization, content delivery, and strategic marketing goals.