Citrix Appoints Avnet as ASEAN Distributor to Address Enterprise Mobility Challenges

SINGAPORE: Citrix, a provider of computer software and solutions, announces the appointment of Avnet, a provider of information technology and services, as the ASEAN distributor for Citrix to address the growing market of enterprise mobility in the region.

The move was centered on Citrix's renewed offerings, which include virtualization, mobility management, networking, and file sharing solutions. These solutions aim to enable businesses and individuals to achieve targets efficiently.

The appointment is an extension to Avnet’s existing Citrix distributorship in the region which includes Australia, India, and Malaysia. Under the agreement, Avnet will now deliver end-to-end solutions to the ASEAN channel featuring Citrix Workspace Services (virtualization), NetScaler (networking), new high growth technologies, enterprise mobility and ShareFile (secure file sharing).

As companies start to fully realize the benefits and advantages the cloud offers, Avnet and Citrix look forward to increased adoption and will continue to offer both cloud, on-premise and hyper-converged options to address the varying needs and preferences of customers.

Mobile application management is the key element in enterprise mobility management as it enables users to access corporate applications and data which are supported by IT.

“Avnet brings a wealth of technical expertise and impressive market coverage, across ASEAN that will benefit and strengthen our partner network. Avnet’s strong investment plan with Citrix and regional footprint will help us reach into new markets, enabling our partners to better capitalize on new opportunities. Ultimately this allows Citrix technology to support more customers with their business needs,” says Mark Micallef, Regional Vice President, ASIA, Citrix.

“The local market is ripe for more in-depth business workflow transformation initiated by mobility, and this attests to the IDC Enterprise Mobility MaturityScape findings released last year, where companies put greater emphasis in mobile deployment and the use of internal mobile applications. Ample opportunities ahead for businesses, as well as Avnet to innovate in the Malaysian market, and we are glad to be collaborating with pioneering mobility solutions provider like Citrix to grow the enterprise mobility trend in this country,’ says Chiew Yue Lam, country general manager, Avnet Technology Solutions, Malaysia.