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The demand for probiotic products that improve and build immunity has increased significantly after the pandemic era. Nowadays, consumers look for versatile products that go beyond flavor and fragrance.Many more opportunities are emerging as numerous products concentrate on building immunity.
FERMONT, CA: Probiota Asia, a 2021 expert panel, has stated that in the post-pandemic era, the successful commercialization of probiotic products could be determined by innovative delivery formats, health claims, and added functionalities via vitamins or botanicals. Many consumers are seeking out probiotic products that help them maintain good health during pandemic times. Today, they look for a multi-purpose product, which can go beyond probiotic functions.
For probiotic products to sustain in the market, they must be exclusive to selling as capsules or powder supplements and be incorporated into everyday foods and beverages like the probiotic ice cubes containing 25g Bifidobacterium lactis, which can be used as regular ice cubes with an added probiotics boost. After being sold in NTUC FairPrice supermarkets nationwide, these ice cubes have been commercialized successfully in Singapore. Further discussing probiotic product commercialization, the session also stated that any health claims made by companies during the launch of products to market must be backed by strong scientific evidence, and the companies that succeed in this will sustain and rule the market dynamics.
The most exciting probiotics market would be China, Japan, and South Korea. This adds to the rise in demand for Zhang company’s ffit8 product line, such as protein bars and protein powders in the Chinese market. Conclusively, after the pandemic hit, there is a growing demand and potential for probiotic products. Many more opportunities are emerging as numerous products concentrate on building immunity.