APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    Coordinating the 4 C's

    Companies that apply these four elements together expand faster than their industry rivals.  

    Coordinating the 4 C's

    By

    Apac CIOOutlook | Friday, November 18, 2022

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    The four new disciplines have not been chosen without careful consideration. A survey of 400 marketers has shown that companies grow more quickly than their sector rivals when they use these four components in unison.

    FREMONT, CA:Companies that apply these four elements together expand faster than their industry rivals. The majority of untapped conversational potential is associated with these same four elements as well.

    A business can maximise that potential through active management of these four pivotal components. These four pillars – customer experience, conversation, content, and collaboration can assist in creating a dialogue lever that benefits both staff and customers following the culture and value of the business. One can maximise that potential through active management. These four pillars will assist in creating a dialogue lever that benefits staff and clients.

    Customer Experience

    Offering solid products and good customer service is a simple foundation of favourable comments about any business. Having successful discussions with the clients will contribute to the growth of the company; failing to meet expectations can be detrimental. CRMs offer immediate access to all of the customer's interactions with a company, including chat history, purchase history, and support tickets. This makes it possible for customer care representatives to check a customer's information right away as they are engaging with them.

    Conversation

    Conversational CRM relies on new channels (like web and mobile messaging), new technologies (like AI that goes beyond the buzz), and new strategies for monitoring conversations. It is the new way that businesses are managing their customer connections (like fresh interfaces designed for agents). Businesses are bringing the customer first with Conversational CRM by providing them with the support and sales experiences they've come to expect.

    Content

    The planning of one-off advertising campaigns should no longer be the primary concern of companies, but rather the planning and management of content globally.

    To produce more engaging campaigns, increased conversions, and increased leads, CRM pulls together the thoughts of marketing, sales, and customer care teams. CRM enables brands to directly reply to comments, compliments, and complaints as well as to better target e-blasts, contests, and discounts. Additionally, and most significantly for certain organisations, social CRM aids in sustaining a regular presence on social media. Although social CRM is a crucial component of CRM, it can also be employed independently, depending on the situation.

    Collaboration

    Companies can establish communication between many enterprises involved in customer care owing to collaborative CRM. CRM that encourages collaboration can be used with a variety of corporate departments, including marketing, sales, customer service, technical support, external clients, vendors, and distributors.

    The concept of collaboration in the workplace is not recent, although it has been updated each time a new technological advancement makes it accessible to consumers. CRM suppliers may now offer sophisticated cloud-based collaborative CRM software solutions that use the Internet's strength as a unified company platform thanks to improvements in cloud technology.

    More in News

    Impact of Digital Transformation on Retail

    Impact of Digital Transformation on Retail

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Enhancing Customer Satisfaction through Omni-Channel Payments

    Enhancing Customer Satisfaction through Omni-Channel Payments

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/coordinating-the-4-c-s-nwid-9345.html