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    Coupang Starts Video Streaming with the Launch of Coupang Play

    Apac CIO Outlook | Thursday, December 31, 2020
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    Coupang Play's initial selection includes a vast range of content, from Hollywood movies such as the "Spider-Man" series and "Bombshell," to popular Korean variety shows such as "My Lovely Family" and "Delicious Guys."

    FREMONT, CA: Coupang, one of Asia's largest eCommerce companies, has added video streaming as its latest offering to WOW members with the launch of Coupang Play.

    At no additional cost, subscribers to Coupang's premium membership service would now be able to enjoy unlimited video streaming on top of existing benefits such as Rocket Fresh groceries, same-day delivery, free shipping and returns, and dawn delivery, which allows customers placing orders as late as midnight to receive their deliveries by 7 AM the next day. Presently, Coupang Play is available for Android OS users, and the company expects to launch the iOS version in early January next year. The service will also be extended next year to include tablet devices, smart TVs, and PCs.

    Coupang Play's initial selection includes a vast range of content, from Hollywood movies such as the "Spider-Man" series and "Bombshell," to popular Korean variety shows such as "My Lovely Family" and "Delicious Guys." Coupang Play also features content such as educational videos, documentaries, and animations. In addition, the company plans to launch exclusive streaming content such as CNN 10 and the Showtime series "Your Honor" starring Emmy winner Bryan Cranston, which will only be available for streaming in Korea on Coupang Play.

    "Coupang continuously strives to improve its customers' lives by introducing and expanding exciting new services," stated Stephen Kim, the head of Coupang Play. "We are eager to bring content such as Coupang Play Originals to expand our offerings and make this new service even more enjoyable and convenient for our customers."

    In order to use Coupang Play, WOW members can simply download the app and link it to the main Coupang app to enjoy unlimited video streaming instantly without a separate sign-up process. Up to five profiles can be created on one account so that family members can search for content as well as receive recommendations on the basis of their personal preferences. In addition, Coupang Play includes parental control functions such as a PIN lock, as well as a "Kids' Mode" to limit access to certain content and enable children to safely watch family-friendly content in one place.

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