SINGAPORE: Deluxe Entertainment Services announces extension of its relationship with MP & Silva, a provider of media rights distribution and management services, by providing a managed broadcast delivery service that broadcast live signals from Europe to Asia using the internet.

Deluxe will downlink MP & Silva properties in Europe, encode them to an IP stream, then transport and deliver them directly to the Deluxe data center in London where it is monitored for control purposes. The signals will then be inserted into the Deluxe Broadcast Delivery Network (BDN), which delivers the live video signals to MP & Silva’s production facility in Singapore, where Deluxe will provision decoders to convert the IP stream to serial digital interface (SDI) or HD/SDI for hand over to MP & Silva.

TheDeluxe MediaCloud allows MP & Silva to reach multiple broadcasters with a single output channel, and take advantage of their properties on new over the top (OTT) and video on demand (VoD) platforms in the region.

Building on the previous success of delivering live American football games from the U.S. to broadcasters in Europe using Deluxe MediaCloud , Deluxe is now extending its relationship with MP & Silva by enabling them reach more viewers with their sports properties in Asia.

The Deluxe BDN will distribute high quality video broadcast signals from the UK to Singapore for MP and Silva. The service is designed to transport and deliver up to 16 simultaneous live broadcast signals to Singapore using the public Internet.

 “We have seen extremely positive results from bringing American football content to broadcasters in Europe with Deluxe’s solution and this is the next logical step in our efforts to create high level efficiencies around our content worldwide. The cost-efficiency that a software-defined platform gives us is significant – we experience a 30-50% savings on average with full league distribution, and can increase quality with virtually no increase in cost. We’ve learned that good content management is key to keeping broadcasters, federations and leagues happy, and the technical flexibility of Deluxe MediaCloud is critical here,” says Emanuele Montoneri, Head of Global Solutions, MP & Silva Pte Ltd.