Design Matters: How the Insurance Industry is Coping with Competition

By Apac CIO Outlook | Thursday, January 01, 1970

Nobody can claim to have seen the future, but in the technology world, predictions are made by experts on the basis of data and information they collect. Today, there is a dramatic turn of events in the technology space where every organization with its specialization are trying to prove their efficacy in order to shape their future engagements. The digital world with its countless resources for creating and sharing are increasingly exposing consumers towards the vibrant marketing force. Industry experts across the world believe that it is no longer an exception for design to play a vital role in brand identity and it is as much important as the physical assets.

For the insurance companies, design should become the heart and soul of their marketing strategy because the quality of user experience alone dictates the choices and preferences of the consumer. Various marketing factors such as branding, labeling and so on plays a significant role in attracting customers along with the technology change can disrupt the market enormously. Online comparisons have changed the landscape of how businesses are done today. The continuous evolution and change has made the offerings simple and cost-effective and thereby maintaining full transparency of the products along with its prices. An expert always remains a step forward from its competitors because they know how to project ideas into the heads of the end users. However, for insurance companies, it is often regarded as a frustrating experience and cumbersome for users, and the goal should direct towards more user-friendly and easy to access. Therefore, in ever-changing world interfaces have transformed into behavior-oriented and persona-centered, communication across different verticals have changed and transiting towards Anticipatory Design.